Brand Tone

Quirky & Humorous, Relatable & Authentic, Friendly & Engaging, Creative & Artistic, Enthusiastic & Playful

Brand Values

• •Self-Expression & Individuality
• •Creativity & Originality
• •Community & Connection
• •Humor & Fun
• •Quality & Customer Service
• •Passion & Drive

Best Practices

• •Embrace the Quirk: Don't shy away from niche references, playful language, and humor. The "oddly specific" is your superpower.
• •Stay Relatable and Authentic: Share genuine thoughts, behind-the-scenes glimpses (as Emlynn already does effectively), and content that reflects everyday, relatable experiences, even the slightly awkward ones.
• •Engage Playfully: Use emojis, informal language, and ask questions to encourage interaction. Respond to comments and messages with the same friendly, approachable tone.
• •Highlight Creativity and Artistry: Continuously showcase the artistic process and the uniqueness of the designs. This reinforces the brand's core identity.
• •Be Enthusiastic and Positive: Let the passion for the products and the community shine through. Use exclamation points and positive affirmations where appropriate to convey energy and fun.

Social Perception

Positive Customer Experiences, Appreciation for Art Style, Engaged Community, Seen as a Small, Passionate Business, Trustworthiness

Copy Examples

• •(Instagram Post for a New Sticker): "🚨 NEW STICKER DROP! 🚨 Feeling like a certified ✨oddball✨ today? So are we. Stick this lil' weirdo on your laptop, water bottle, or forehead (we don't judge 😉) and let your freak flag fly! Link in bio to snag yours before they poof! #milkytomato #oddlyspecific #relatable #stickerswag #beyourself"
• •(Product Description for a Humorous T-Shirt): "This isn't just a t-shirt, it's a public service announcement for your personality. Warning: May cause spontaneous laughter and instant friendships with fellow awesome people. Super soft, 100% cotton, and pre-shrunk for all your comfort needs while you're out there being your amazing, slightly chaotic self. 🤪 #milkytomatoclothing #funnytees #wearyourweird"
• •(Email Newsletter Snippet): "Hey You Quirky Human! 👋 Guess what?! We just unloaded a fresh batch of goodies that are so relatable, they basically read your mind. From existential crisis-core keychains to mugs that *get* your coffee addiction, there's something to make you snort-laugh. Peek the newness! 👇 [Link to New Arrivals] P.S. You're doing great. 😉"
• •(TikTok Video Caption - Packing an Order): "Packing up this bundle of joy for another awesome human! 🎉 Each order comes with a sprinkle of chaos and a whole lotta love (and maybe some glitter ✨). Thanks for letting us be a part of your vibe! Who's next?! #milkytomato #packanorder #smallbizlove #quirkyfinds #happymail"
• •(Website About Us Snippet): "At Milky Tomato, we believe life's too short for boring stuff. We're all about celebrating the wonderfully weird, the hilariously specific, and the things that make you go, 'OMG, that's SO me!' Founded by an artist who just really loves drawing silly things, we're here to help you express every gloriously goofy facet of your personality. So go on, get your weird on. We dig it."