Brand Tone

supportive, empowering, and educational

Brand Values

• •Support
• •Empowerment
• •Efficacy & Quality
• •Education
• •Community

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Acknowledge the struggles and triumphs of motherhood in your copy. Use phrases like "We know it can be tough," "You're not alone," and "You're doing an amazing job."
• •Empower, Don't Preach: Frame your messaging around giving mothers the tools and confidence to succeed on their own terms. Focus on benefits that empower, such as "helps you reach your own goals" and "feel confident in your supply."
• •Balance "Warm" and "Wise": Combine the friendly, supportive voice of a fellow mom with the credible, trustworthy advice of a healthcare expert. Always mention that products are formulated by an RN and IBCLC to reinforce authority.
• •Champion the Community: Regularly feature user-generated content, testimonials, and stories from your community. Use language that fosters a sense of belonging, such as "Join the Milky Mama family" or "our village of mamas."
• •Keep it Positive and Encouraging: While acknowledging challenges is important, the overall tone should be optimistic and uplifting. Focus on solutions and the joy of the mother-baby connection. Use positive, vibrant language and celebrate every small victory with your audience.

Social Perception

Milky Mama is widely perceived as a trustworthy and effective brand for breastfeeding support. Customers often express gratitude for the products, which they feel have genuinely helped them increase their milk supply and continue their breastfeeding journey. The founder's personal story and professional credentials lend significant credibility to the brand. The brand is also recognized for its role in supporting Black mothers and addressing health disparities within the community. The positive perception is bolstered by numerous media features and a strong, engaged social media following. While there are some mentions of high prices and varied effectiveness, the dominant perception is overwhelmingly positive.

Copy Examples

• •Tired but full of love. Those early days are a beautiful blur. Remember, you're doing an amazing job, mama. And if you need a little boost, we're right here with you. Our Lactation Cookies aren't just a treat; they're a hug in a bite, made with natural ingredients to support you and your little one. You've got this. #MilkyMama #BreastfeedingSupport #NewMomLife
• •Worried about your milk supply? You're not alone. Join over 300,000 moms who've found their confidence with Milky Mama. Founded by an RN and Lactation Consultant, our delicious, evidence-based treats are designed to give you the boost you need. From our famous Emergency Brownies to refreshing LeMOOnade, find your perfect support today. Shop now and feel the difference.
• •A little something to make your journey easier, Mama.
• •Feel empowered in your breastfeeding journey with Lady Leche. This potent, fenugreek-free herbal supplement was formulated by our founder, an RN and IBCLC, to provide targeted lactation support. Each capsule is a blend of nature and science, designed to help you nourish your baby with confidence. Because every mother deserves to feel her best.
• •More Than Just Cookies. We're Your Village. Expert lactation support and delicious treats to empower your breastfeeding journey.