Tono de Marca

Empathetic and Compassionate, Personal and Warm, Reverent and Respectful, Professional and Trustworthy, Celebratory

Valores de Marca

• •Preserving Memories
• •Craftsmanship and Quality
• •Empathy and Connection
• •Trust and Transparency
• •Individuality and Uniqueness

Mejores Prácticas

• •Always Lead with Empathy: Whether celebrating a new life or honoring a loss, ensure the language is gentle, understanding, and respectful of the deep emotions involved.
• •Use Warm and Personal Language: Address the audience directly (e.g., "your journey," "your memories"). Share stories (with permission) to build connection and relatability. Avoid overly clinical or transactional terms.
• •Highlight the "Forever" Aspect: Emphasize the enduring nature of the keepsakes – timeless, lasting, a way to hold memories forever. This reinforces the value and significance of the pieces.
• •Focus on the Uniqueness and Craftsmanship: Remind the audience that each piece is handcrafted, one-of-a-kind, and made with meticulous care and high-quality materials in their workshop.
• •Maintain Transparency and Reassurance: Clearly communicate about the process, care of inclusions, and the quality guarantees (waterproof, non-yellowing) to build and maintain trust. Address potential concerns like turnaround times with honesty.

Percepción Social

Highly Positive, Trusted, Artisanal and Special, Worth the Wait, Comforting

Ejemplos de Copy

• •Hold onto those precious moments of connection. Our handcrafted breastmilk rings transform your unique breastfeeding journey into a timeless treasure you can wear close, every day. Waterproof, radiant, and made just for you.
• •Keep their memory alive, always near your heart. We gently craft your loved one's ashes into a beautiful, bespoke pendant – a tangible comfort and a lasting tribute to a love that never fades.
• •Every story is unique, every bond irreplaceable. Let us help you capture the essence of your most cherished connections in a handcrafted keepsake, preserving your precious memories in a piece as special as the story it holds.
• •With reverence and care, we transform your precious inclusions into a unique work of art. From our Sydney workshop to your hands, every step is infused with the understanding that we're not just making jewellery, we're holding memories.
• •Sarah's journey, now a beautiful shimmer in her bespoke Milk & Stone ring. We're so honoured to create these tangible reminders of life's most profound connections. Thank you for trusting us with your story.