Brand Tone

Playful & Whimsical, Heartwarming & Affectionate, Positive & Uplifting, Friendly & Approachable, Cute & Adorable

Brand Values

• •Spreading Joy & Positivity
• •Love for Animals (especially Pugs)
• •Individuality & Uniqueness
• •Community & Connection
• •Compassion & Care
• •Fun & Lightheartedness

Best Practices

• •Write from Milkshake's Perspective (When Appropriate): Use "I," "my," and incorporate pug-related puns or cute language ("paw-some," "furiends," "snuggle," "treatos"). This is especially effective on social media.
• •Emphasize Positivity and Joy: Ensure all copy, even for sales or announcements, carries an underlying message of happiness, love, or cuteness. Avoid negative language.
• •Keep it Light and Playful: Use simple, easy-to-understand language. Don't be afraid of emojis that fit the brand (💖🐾✨🎀).
• •Visual-Text Harmony: Ensure the copy complements the adorable and often pink-themed visuals. The words should feel like they belong with the images of Milkshake.
• •Engage with Endearment: Address the audience with friendly and affectionate terms like "furiends," "pug lovers," or "Pugdashians," fostering that sense of community and shared adoration for Milkshake.

Social Perception

Overwhelmingly Positive, Source of Happiness, Influencer Status, Authentic (within the persona), Merchandise as an Extension of Fandom

Copy Examples

• •Paws what you're doing! 🐾 My NEW cozy hoodies have just dropped in the store! Get ready for ultimate snuggle sessions and looking fab-pug-lous, just like me! Swipe up to shop and get your paws on one before they're all gone! #MilkshakeThePug #PugFashion #NewMerch #StayCozy
• •Happy Woof-Wednesday, my furiends! 💖 I'm dreaming of my next big adventure... or maybe just my next treat! 😋 What makes YOUR tail wag with excitement? Share in the comments below – I'd love to hear! #PugLife #MilkshakeAsks #SpreadJoy #DogThoughts
• •Unleash the Cuteness! 🎀 Get 15% off all Milkshake goodies this week only! Spoil yourself (or your favorite pug lover) with a dose of pink perfection. Shop now and spread the pug-love!
• •A Little Woof from Milkshake + A Sweet Surprise Inside! 💌
• •Sending you all a virtual boop and a whole lotta pug love today! Remember to sparkle, just like my pink fur (sometimes 😉). Have a pawsome day! ✨ #MilkshakeThePug #PositiveVibes #PugLove