Brand Tone

Artistic, Sculptural, and Minimalist

Brand Values

• •Artisanal Craftsmanship
• •Innovation
• •Conceptual Depth
• •Individuality and Self-Expression

Best Practices

• •Use an Artistic Lexicon: Employ words like "sculptural," "fluid," "form," "artifact," "viscosity," and "conceptual." Avoid generic terms like "beautiful," "pretty," or "stylish." The language should elevate the product to art.
• •Maintain Visual and Textual Minimalism: Keep copy concise and impactful. Use ample white space in visual layouts. The confidence of the brand is shown by its refusal to over-explain or oversell. Let the imagery and the product's form do most of the talking.
• •Narrate the Concept: Briefly introduce the inspiration behind a collection (e.g., "inspired by watery matter"). This adds a layer of depth and invites the customer into the designer's creative process, fostering a stronger connection.
• •Emphasize Craft and Materiality: Always mention the handcrafted nature of the pieces and the specific materials used (e.g., "handcrafted in Lisbon," "925 Recycled Silver and Acrylic"). This grounds the abstract concepts in tangible quality and value.
• •Speak to an Informed Audience: Write with the assumption that your audience appreciates art, design, and fashion. The tone should be one of a peer speaking to other creatives and connoisseurs, not a marketer speaking to a mass consumer. This reinforces the brand's exclusivity and intellectual integrity.

Social Perception

Exclusive, avant-garde, and highly respected within the fashion and design communities, perceived as a designer label for a discerning audience that values artistry, concept, and uniqueness.

Copy Examples

• •Form in flux. The Viscous Drop Earrings, sculpted in recycled 925 silver. A moment captured in liquid metal. Discover the collection.
• •Jewelry as sculpture. Body as gallery. Explore artifacts where traditional craft meets future forms.
• •An Invitation: Discover the Priliv Otliv Collection.
• •The Worm Chain Ring. A continuous, fluid line that wraps the finger, blurring the line between adornment and anatomy. Handcrafted in our Lisbon studio from polished 925 silver, each piece is a unique study in form.
• •Beyond accessory. Milko Boyarov creates objects for the body that challenge convention. Worn by visionaries. Collected by connoisseurs. Define your aesthetic.