Brand Tone

Charming & Sweet, Caring & Motherly

Brand Values

• •Quality & Comfort
• •Timeless & Unique Style
• •Safety
• •Customer-Centric
• •Creativity/Design Ownership

Best Practices

• •Use 'Mama-Approved' Language: Incorporate words like 'darling,' 'little one,' 'sweet,' 'gentle,' 'comfy,' and 'safe' to maintain the caring and charming tone established by the '2 mamas' origin.
• •Highlight Timelessness and Muted Aesthetics: Consistently use descriptive terms that evoke the brand's visual identity, such as 'timeless,' 'muted tones,' 'natural fabrics,' and 'classic design.'
• •Emphasize Quality and Comfort: Always mention the high-quality materials and comfortable fit of the clothing.
• •Showcase Originality: Highlight the unique designs created in-house and their exclusivity.
• •Reinforce Positive Customer Feedback: Incorporate phrases that reflect customer satisfaction, such as 'cute,' 'adorable,' 'soft,' and 'high quality for the price.'

Social Perception

Positive for product appeal, seen as good quality for price, niche & boutique. Created by mamas, loved by little ones.

Copy Examples

• •Discover our collection of cute and adorable clothes for your little darlings.
• •Beautifully-made, safe, and comfortable apparels created by 2 mamas.
• •Timeless designs with beautiful muted tones and natural fabrics.
• •Experience the softness and quality of our baby clothes – mama-approved!
• •Dress your little one in our comfy and unique styles, designed with love.