Brand Tone

Supportive, empathetic, informative, mom-to-mom relatable, scientifically-backed, professional, empowering.

Brand Values

• •Maternal Wellness
• •Efficacy and Results
• •Scientific Backing
• •Clean and Natural Ingredients
• •Community

Best Practices

• •Lead with Empathy: Always start by acknowledging the challenges and emotional state of a new mother. Use phrases like "We know," "We understand," and "You're not alone."
• •Combine Storytelling with Science: Pair the founder's relatable story and customer testimonials with specific, science-backed ingredient benefits (e.g., "Fennel seed to support milk supply, and Turmeric to help balance blood sugar").
• •Focus on the "Triple Benefit": Consistently message the three core benefits: increased milk supply, weight loss support/curbed sugar cravings, and nutritional nourishment. This reinforces the product's value proposition.
• •Leverage Social Proof Aggressively: Continuously integrate new testimonials, reviews, and user-generated content into all marketing channels. Use specific numbers when possible (e.g., "Join over 60,000 moms").
• •Maintain a Positive and Empowering Tone: While acknowledging the difficulties, the overall message should be one of hope, strength, and empowerment. Frame the product as a tool that helps mothers take control of their postpartum health and well-being.

Social Perception

Perceived as a premium, effective, multi-purpose solution for breastfeeding mothers, with strong social proof from positive reviews. However, shipping and customer service issues risk a perception of unreliability.

Copy Examples

• •More milk, more energy, and fewer sugar cravings. Being a new mom is demanding enough. Your nutrition shouldn't be. MilkDust is the all-in-one, plant-based protein created by a mom of 4 to help you thrive, not just survive, through your postpartum journey. #MilkDust #PostpartumNutrition #BreastfeedingSupport
• •Nourish Your Body, Boost Your Supply. The protein powder designed for breastfeeding moms who want to feel their best.
• •Tired of the sugar cravings? Here’s a sweeter solution.
• •We see you, mama, up for the 3 AM feeding. We know the feeling of wondering if you have enough milk. That’s why we created MilkDust. Packed with milk-boosting herbs and nutrients to help you feel confident and energized. Read what over 60,000 moms are saying about us! [Link to Reviews]
• •My secret to surviving the 4-month sleep regression. (Accompanied by visuals of MilkDust powder, blending into a smoothie, and a mom taking a satisfying sip) On-screen text: "Boosts milk supply," "Tastes like a vanilla treat," "Finally have energy again!"