Brand Tone

approachable, encouraging, and passionate

Brand Values

• •Natural and Effective Ingredients
• •Empowering Women
• •Community and Connection
• •Accessible Self-Care and "Quiet Luxury"
• •Environmental Consciousness

Best Practices

• •Lead with "Why": Always connect the product back to the core values. Instead of just saying "This soap smells good," explain why that scent was chosen (e.g., "Lavender and eucalyptus for a moment of calm in your busy day").
• •Use "You" and "Your": Speak directly to the customer to maintain an approachable, personal tone. Frame product benefits around their experience, such as "Reveal your softest skin" or "Helping you slow down."
• •Share the Story: Continue to weave in the founder's journey and the "why" behind the business. This reinforces authenticity and the small-business, personal-touch feel that customers connect with.
• •Educate Gently: Share the benefits of key ingredients like goat milk, shea butter, and various essential oils in a simple, easy-to-understand way, as seen in TikTok videos. This builds trust and positions the brand as an expert without being clinical.
• •Embrace "Quiet Luxury": Use evocative and sensory language that focuses on the experience—words like "creamy lather," "aromatic escape," "velvety-smooth," and "nourishing" help to convey a sense of accessible indulgence.

Social Perception

The public perception of milkandbodybath is overwhelmingly positive. Customers frequently praise the products for being gentle, effective, and moisturizing, especially for sensitive skin. The scents are described as pleasant and not overpowering. The founder's story of starting a small business resonates with customers and the brand is perceived as authentic and passionate. Their presence on platforms like Lemon8 and local guides positions them as a go-to for luxurious, mindful self-care. The brand is seen as a high-quality, handmade, and trustworthy option in the natural skincare market.

Copy Examples

• •Fall isn't just a season, it's a feeling. 🍂✨ We've captured the cozy essence of autumn in our new Spiced Pear goat milk soap. Handmade with nourishing ingredients to soften your skin and warm your senses. Slow down and soak in the season.
• •Your shower is more than a routine. It's a ritual. Transform your daily cleanse into a moment of quiet luxury with our aromatic shower steamers. Crafted to relax your mind and restore your body. Tap to find your favorite scent. #milkandbodybath #soakinthegood
• •Gentle on Your Skin. Kind to the Planet. Discover the nourishing power of handmade goat milk skincare.
• •A little luxury for your inbox (and your bath).
• •Simple, pure, and profoundly nourishing. Our Milk + Honey soap is a gentle embrace for your skin. We combine the moisturizing magic of goat milk with the soothing properties of honey for a creamy lather that cleanses without stripping your skin. Perfect for the whole family and especially kind to sensitive skin.