Brand Tone

Passionate, Expert/Knowledgeable, Artisanal/Craft-focused, Community-Oriented, Approachable Sophistication

Brand Values

• •Quality
• •Traceability & Transparency
• •Fairness & Ethical Sourcing
• •Passion
• •Education & Sensory Experience
• •Consistency
• •Innovation & Improvement
• •Positive Impact

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Passionate, Expert, Artisanal, Community-Oriented, Approachable Sophistication) with specific examples of dos and don'ts for different communication channels.
• •Educate Your Team: Ensure everyone interacting with customers or creating content (baristas, social media managers, marketers) understands and can embody the brand voice. Regular refreshers can be helpful.
• •Prioritize Storytelling: Consistently share the stories behind your coffee – the farmers, the origins, the careful processes. This naturally reinforces values like traceability, quality, and passion.
• •Be Authentic in Engagement: When responding to comments or reviews, maintain the knowledgeable yet approachable and passionate tone. Show genuine appreciation for feedback and enthusiasm for sharing coffee knowledge.
• •Maintain Visual Consistency: Ensure that photography and design elements across all platforms align with the artisanal, quality-focused, and sophisticated yet welcoming aesthetic observed on their Instagram and website. This visually reinforces the brand tone.

Social Perception

High-Quality Coffee Provider, Knowledgeable & Skilled, Welcoming Atmosphere, Authentic Specialty Coffee Experience, Respected in the Coffee Community, A Bit Pricier, But Worth It

Copy Examples

• •✨ Discover the nuance of Cajamarca in our latest single-origin release. Each bean tells a story of meticulous care, from the dedicated hands of our partner farmers to our precise roast. Experience notes of [Flavor Note 1] and [Flavor Note 2] – a millimetric journey in every cup. #MilimetricaCoffee #SpecialtyCoffee #PeruvianCoffee #TraceableCoffee #NewRoast
• •Partner with Precision. Elevate your coffee offering with Milimetrica. We provide exceptional specialty coffee, expert training, and unwavering support to ensure every cup you serve reflects true quality and passion. Let's grow together. [Learn More About Wholesale]
• •Your daily ritual, refined. At Milimetrica, coffee is more than a drink – it's an experience. Join us in Miraflores for a meticulously brewed cup, crafted with passion and precision from Peru's finest beans. Taste the difference dedication makes. ☕ #LimaCoffee #MirafloresCafe #SpecialtyRoasters #MilimetricaExperience
• •**Frequency Espresso Blend:** Our signature blend, crafted for a consistently exceptional espresso. We’ve millimetrically balanced beans from [Region 1] and [Region 2] to create a harmonious cup with notes of rich chocolate, toasted almond, and a hint of orange zest. Perfect for your daily moment of precision. Ingredients: 100% Arabica Specialty Coffee.
• •Unlock the Secrets of the Bean: Ever wondered how water temperature *precisely* affects your brew? This week on the Milimetrica blog, we delve into the science behind the perfect pour. Because understanding your coffee is the first step to truly savoring it. [Read More]