Brand Tone

Passionate & Enthusiastic, Knowledgeable & Curated, Friendly & Approachable, Community-Oriented & Inclusive, Trustworthy & Reliable

Brand Values

• •Customer Satisfaction
• •Passion for Music
• •Quality & Accuracy
• •Community Building
• •Support for Canadian Music
• •Integrity & Honesty

Best Practices

• •Always Emphasize Passion for Music: Every piece of copy should resonate with a genuine love for music and vinyl culture. Use enthusiastic and engaging language.
• •Be Helpful and Approachable: Write as if you're talking to a fellow music lover. Avoid overly technical jargon unless explaining something specific (like grading), and even then, make it understandable.
• •Highlight Expertise and Curation: Casually mention the curated selection or the care taken in grading to build confidence without sounding arrogant. Phrases like "hand-picked" or "carefully graded" can work well.
• •Reinforce Trust and Reliability: Be transparent in descriptions, especially for used items. Reiterate commitments like the Goldmine Standard where appropriate.
• •Foster a Sense of Community: Use inclusive language. Encourage interaction and sharing of musical tastes. Reference the idea of being a hub for collectors.

Social Perception

Reliable and Trustworthy, Customer-Focused, A Go-To Source for Vinyl, Knowledgeable, Fairly Priced

Copy Examples

• •Homepage Welcome Banner: Rediscover the warmth of vinyl. From timeless classics to new arrivals, Mile High Vinyl is your friendly guide to the ultimate sound experience. Whatever your style, we go the extra mile to help you find your next favourite record.
• •About Us Snippet for Social Media: More than just a record store, Mile High Vinyl is a community built on a shared passion for music. Founded by a collector, for collectors, we pride ourselves on a curated selection, honest grading, and a commitment to helping you explore the rich world of vinyl. Proudly Canadian and always here to chat tunes!
• •New Arrival Announcement: Fresh spins have just landed! 🔥 Dive into our latest collection of meticulously graded new and used vinyl. From sought-after gems to today's essential LPs, your next audio adventure starts here. Our knowledgeable team is always ready with a recommendation!
• •Email Subject Line for a Sale: Spin Some Savings! 🎶 Your Next Favourite Record is Waiting (at a Great Price!).
• •Customer Service Interaction Snippet (e.g., responding to a query): Hey [Customer Name], thanks for reaching out! We're passionate about getting you the right tunes. Regarding your question about [specific record/grading/shipping], here's the info... We always aim to go the extra mile, so let us know if there's anything else!