Brand Tone

friendly, approachable, community-oriented, and knowledgeable

Brand Values

• •Quality and Authenticity
• •Customer Satisfaction
• •Reasonable Pricing
• •Curated Selection
• •Community Focus
• •Sustainability
• •Timeless Style

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., friendly, expert, witty), and language style (e.g., use of slang, level of formality). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor the language and references to resonate with the target customer base (e.g., local Montrealers, sneaker enthusiasts, families).
• •Be Authentic and Human: Use a conversational and approachable tone. Avoid overly corporate jargon. Let the passion for the products and community shine through. Refer to the team and the local area.
• •Highlight Core Values: Consistently weave in the brand's core values (quality, authenticity, community, sustainability) into messaging across all platforms.
• •Maintain Consistency Across All Channels: Ensure the tone of voice is consistent whether it's on the website, social media posts, email newsletters, or in-store signage. This builds a cohesive brand identity.

Social Perception

Positive: Mile End Kicks is generally perceived positively by customers as a reliable source for high-quality, authentic footwear with good customer service. They are seen as a valued local business in Montreal.

Copy Examples

• •Step into the Mile End vibe! 👋 Your friendly neighborhood spot for the freshest kicks and timeless styles. We've been lacing up Montreal since 2009 – come say hi and find your perfect pair!
• •Quality you can feel, style you'll love. ✨ We handpick every shoe, from classic sneakers to rugged boots, ensuring you get authentic gear that lasts. Because good shoes take you good places.
• •More than just a shoe store, we're part of the community. 👟 Join the MEK family for curated collections, local stories, and that warm, fuzzy feeling of supporting a Montreal original. #MileEndKicks
• •Did you know? The [Specific Sneaker Model] has a rich history dating back to [Year]! We love sharing the stories behind our kicks. Stop by – let's talk sneakers and find your next sole-mate!
• •From our Mile End door to yours – authentic style, delivered with care. We're passionate about quality footwear and even more passionate about our amazing customers. Thanks for being part of our journey! 🙏