Brand Tone

Elegant & Sophisticated, Meaningful & Story-Driven, Artistic & Cultural, Personal & Intimate, Modern & Edgy, Authentic & Niche

Brand Values

• •Heritage & Craftsmanship: Deep respect for Japanese artistry and meticulous production.
• •Storytelling & Meaning: Believing jewelry should carry personal and cultural narratives.
• •Individuality & Self-Expression: Encouraging wearers to express their unique selves and find beauty in their own stories, including imperfections (Wabi-Sabi philosophy, Kintsugi).
• •Inclusivity: Designing pieces that are not gender-specific and can be worn by anyone.
• •Love & Connection: Stemming from the brand's name and founder's story, this value is woven into concepts like self-love and the bonds jewelry can represent.
• •Living Boldly: Inspiring wearers to be confident and authentic.
• •Quality & Sustainability: Commitment to high-quality materials, including recycled gold, and ethical sourcing.
• •"Niche is the new luxury."

Best Practices

• •Embrace Storytelling: Every piece, every collection has a narrative. Weave these stories into product descriptions, social media captions, and marketing materials. Focus on the "why" behind the design, drawing from heritage, the founder's inspiration, or the philosophical concepts (e.g., Kintsugi, Wabi-Sabi).
• •Use Evocative and Sensory Language: Describe the feel of the gold, the history of the craftsmanship, the emotion a piece is meant to evoke. Words like "heritage," "handcrafted," "soulful," "resilience," "intimate," "bold," and "timeless" align well.
• •Highlight Japanese Craftsmanship and New York Design: Consistently reference the "Designed in New York, Handcrafted in Japan" ethos. This reinforces quality, artistry, and the unique cultural blend.
• •Maintain an Inclusive and Personal Voice: Speak directly to the wearer ("you," "your story"). Ensure language is gender-neutral and welcoming, reflecting the brand's value of inclusivity and the idea that the wearer completes the jewelry.
• •Infuse Sophistication with Authenticity: While the tone is elegant, it should also feel genuine and heartfelt, reflecting the personal nature of the brand's origin and the meaningful concepts behind the jewelry. Avoid overly commercial or "hyped" language, staying true to the "niche is the new luxury" philosophy.

Social Perception

Milamore is perceived as a high-end, artistic fine jewelry brand that offers more than just adornment; it provides pieces with depth and meaning. Customers and media seem to appreciate the blend of Japanese tradition with contemporary New York design sensibilities. The Kintsugi collection, in particular, garners attention for its philosophy of finding beauty in flaws and resilience, resonating strongly with those seeking meaningful jewelry. The founder, George Inaki Root, is seen as integral to the brand's identity, with his multicultural background and personal stories adding authenticity. It's viewed as a brand for individuals who appreciate craftsmanship, storytelling, and a more personal, less ostentatious form of luxury. The gender-neutral and inclusive approach is noted and seen positively.

Copy Examples

• •Headline: Woven in Gold, Told in Stories. Discover Milamore. Body: Each Milamore piece is more than jewelry; it's a whisper of heritage, a testament to Japanese craftsmanship, and a chapter in your unique narrative. Find the design that speaks your truth. Call to Action: Explore Collections
• •Headline: The Kintsugi Collection: Beauty in Resilience. Body: Inspired by the ancient Japanese art of mending with gold, our Kintsugi pieces celebrate the strength found in our imperfections. Let your journey be your adornment. Wear your story, beautifully mended. Call to Action: Discover Kintsugi
• •Headline: Milamore: Beyond Gender, Beyond Trends. Purely You. Body: We design for every soul, for every story. Our jewelry, handcrafted in Japan with New York vision, is an invitation to express your authentic self, boldly and without definition. Call to Action: Shop All Jewelry
• •Headline: The Art of Connection. The Language of Milamore. Body: From the enduring bond that inspired our name to the intricate Duo-Chains that link and embrace, Milamore is about celebrating connections – to our heritage, to ourselves, and to each other. Call to Action: Find Your Connection
• •Headline: Niche is the New Luxury. Embrace Your Individuality. Body: Milamore offers a sanctuary from the fleeting, a return to what is real: exceptional craftsmanship, timeless design, and jewelry that becomes an intimate part of who you are. This is personal luxury. This is Milamore. Call to Action: Experience Milamore