Brand Tone

Educational, Honest, and Calming

Brand Values

• •Efficacy through Science
• •Respect for Nature
• •Sustainability

Best Practices

• •Lead with Honesty: Always frame results and product benefits in realistic terms. Use phrases like "visibly reduces" or "helps improve" instead of "erases" or "eliminates." This reinforces the core value of transparency and manages customer expectations.
• •Balance Science and Serenity: Combine scientific terms (e.g., "biotechnology," "clinically proven actives") with evocative, calming language ("sensory ritual," "skin feels comforted"). This dual approach appeals to both the desire for proven results and the need for a gentle, pleasant experience.
• •Educate, Don't Just Sell: Dedicate content to explaining key ingredients and their benefits. This positions the brand as a knowledgeable authority and empowers consumers to make informed choices, building a deeper relationship beyond the transaction.
• •Weave in Sustainability: Mention sustainable practices naturally within product descriptions and brand stories, not just in dedicated posts. For example, when describing a product, mention its "recyclable glass bottle" or "locally sourced Spanish oils." This integrates the value into the brand's DNA.
• •Maintain a Consistent Voice Across All Platforms: Ensure the educational, honest, and calming tone is present everywhere, from website product descriptions and blog posts to Instagram captions and customer service replies. This creates a unified and trustworthy brand experience.

Social Perception

Effectiveness, High-Quality Ingredients, and Trustworthiness

Copy Examples

• •Science calls it Cellular Regeneration. We call it the Mila Bonis glow. Our Regeneradora+ Serum with Epidermal Growth Factors doesn't promise miracles, just clinically proven results. Reduce wrinkle volume by up to 39% and rediscover your skin's natural luminosity. Honest, effective, natural.
• •Beauty that’s kind to your skin and our planet. We choose glass over plastic, local ingredients over long-haul transport, and certified natural actives over synthetic fillers. Because true beauty respects nature. #MilaBonis #SustainableBeauty
• •Soothing relief for skin that’s seen it all. Tired of redness and irritation? Our Calming Facial Oil, with 100% natural ingredients, nourishes and strengthens your skin's barrier without harsh chemicals. Feel the comfort of truly gentle and effective care.
• •Meet Bakuchiol: Nature's gentle answer to retinol. This powerful plant-based active delivers remarkable anti-aging results—smoothing fine lines and improving firmness—without the irritation. It's one of the cornerstones of our science-backed, nature-forward philosophy.
• •From a biochemist’s passion to your daily ritual. Mila Bonis was born from a simple desire: skincare that was both truly effective and unquestionably honest. No false promises. Just the highest quality natural ingredients, enhanced by biotechnology, made with care in Spain.