Brand Tone

Authentic & Story-Driven, Ethical & Conscious, Appreciative & Community-Oriented, Warm & Passionate, Transparent

Brand Values

• •Artisanship & Tradition
• •Ethical Production & Fair Trade
• •Sustainability & Eco-Consciousness
• •Quality & Durability
• •Cultural Preservation
• •Community
• •Authenticity

Best Practices

• •Lead with Storytelling: Always connect products back to the artisans, their craftsmanship, Guatemalan heritage, or the brand's journey. Share the "why" behind Mikoleon.
• •Emphasize Ethical & Sustainable Choices: Consistently highlight fair trade, natural materials, slow fashion principles, and the positive impact of these choices in product descriptions, social media, and all communications.
• •Use Warm, Appreciative, and Inclusive Language: Foster a sense of community by addressing customers with warmth, expressing gratitude for their support, and making them feel part of the "Miko Family."
• •Maintain Transparency: Be open about the handmade nature of the products, including the unique characteristics of full-grain leather and the possibility of slight variations. Clearly communicate policies and the brand's small-shop philosophy.
• •Showcase Authenticity Visually and Verbally: Use imagery that reflects the handcrafted quality, the artisans (where appropriate and ethical), and the real-life use of the products. Ensure the language feels genuine, passionate, and true to the brand's origins and mission.

Social Perception

Positive Perception of Quality and Ethics, Appreciation for Handmade Uniqueness, Valued for Comfort and Style, Seen as a "Brand with a Conscience", Understanding of Handcrafted Nature, Strong Community Connection

Copy Examples

• •Headline: More Than Just Shoes, It's a Story Woven by Hand. Body: Each stitch, each carefully selected piece of full-grain leather, carries the heritage of Guatemalan artisans. With Mikoleon, you're not just choosing beautiful, durable footwear; you're empowering communities and wearing a better story. Discover craftsmanship that lasts.
• •Headline: Step Softly, Live Colorfully. Body: Our ethically made children's shoes are crafted from natural, chemical-free materials, because little feet deserve the purest start. Explore vibrant designs inspired by Guatemalan traditions, made with love for your child and the planet.
• •Headline: Built by Hand, Designed for Adventures. Body: From the first puddle jump to confident strides, Mikoleon heirloom boots are made to journey with your child. Crafted for comfort and durability, they embrace the scuffs and stories of a childhood well-lived. Invest in quality that tells a tale.
• •Headline: Slow Fashion, Timeless Style. Body: In a world of fleeting trends, we choose enduring quality and conscious creation. Our artisan-made accessories are a testament to sustainable practices and the beauty of handcrafted traditions. Elevate your style, ethically.
• •Headline: Join the Mikoleon Family: Where Every Purchase Matters. Body: We believe in transparency, fair trade, and the power of community. Thank you for choosing to support our Guatemalan artisans and the art of slow fashion. Together, we're preserving traditions and making a difference, one beautiful piece at a time.