Brand Tone

Artistic, Playful, Unconventional, Informal, Passionate

Brand Values

• •Quality
• •Innovation & Experimentation
• •Creativity & Artistic Expression
• •Community & Collaboration
• •Playfulness & Fun
• •Authenticity

Best Practices

• •Maintain a playful and slightly irreverent tone.
• •Emphasize the artistry and unique designs.
• •Highlight the brand's commitment to quality and innovation.
• •Incorporate elements of humor and unconventionality.
• •Promote the sense of community and collaboration.

Social Perception

Cool, Trendy, Artistically Distinct, High Quality, Innovative, Community-Oriented

Copy Examples

• •Get your hands on our limited edition prints – weirder and cooler than your average wall decor!
• •Mikkeller art: Where beer meets design in a beautiful, slightly tipsy collision.
• •Join the Mikkeller universe! Explore our exclusive, high-quality prints, crafted with love (and a bit of madness) in Denmark.
• •Spice up your walls with iconic Mikkeller artwork. Guaranteed to spark conversations (and maybe a craving for craft beer).
• •We don't just make beer, we create experiences. And our art prints? They're the perfect visual hangover from a great night.