Brand Tone

Premium and Luxurious, Caring and Child-Centric, Trustworthy and Established, Detail-Oriented and Quality-Focused, Joyful and Heartwarming

Brand Values

• •Quality
• •Craftsmanship
• •Child-First Philosophy
• •Durability and Sustainability
• •Customer Satisfaction
• •Heritage
• •Joy and Dreams

Best Practices

• •Prioritize "Children First" Language: Always frame benefits and features around the child's comfort, safety, development, and happiness. Use words that evoke care and gentleness.
• •Emphasize Quality and Craftsmanship: Consistently mention the Japanese heritage, meticulous attention to detail, premium materials, and the durability of the products. Use terms like "expertly crafted," "finest materials," and "uncompromising quality."
• •Maintain a Warm and Joyful Tone: While premium, the language should also reflect the joy and preciousness of childhood. Use positive, heartwarming words that resonate with parents and gift-givers.
• •Be Clear and Informative: Provide clear details about product benefits, materials, and sizing, reflecting the brand's commitment to thoughtful design and customer needs. The website already has sections for size reference and policies which is good.
• •Visual and Verbal Harmony: Ensure that the copy used across all platforms (website, social media, ads) aligns with the high-quality, cute, and often colorful visuals that Miki House is known for. The language should enhance the visual story.

Social Perception

High-End Children's Brand, Trusted for Quality and Safety, Excellent for Gifting, Associated with Japanese Excellence, Attentive Customer Service

Copy Examples

• •Tiny steps, treasured journeys. ✨ Our Japanese-crafted baby shoes are designed with your little one's comfort and healthy development as our guiding star. Experience the Miki House difference – where quality meets adorable. #MikiHouseSingapore #FirstSteps #JapaneseCraftsmanship #BabyShoes #LuxuryBaby
• •Wrap your little one in the ultimate comfort with our [Product Name] romper. Made from the finest, breathable cotton and designed with meticulous Japanese craftsmanship, this piece ensures gentle softness against delicate skin and freedom for every wiggle and giggle. Because at Miki House, every stitch is a promise of quality and care for your child's happy, healthy growth.
• •First Smiles, Lasting Quality: Discover the New Miki House Collection!
• •Children First. Since 1971. Experience the Miki House commitment to quality, comfort, and joy for your little ones.
• •Welcome your newest love with the gentle touch of Miki House. Our baby wear, born from decades of Japanese expertise, prioritizes safety, supreme comfort, and adorable designs that celebrate every precious moment. Explore our collections for cherished beginnings. Visit us online or at our Takashimaya & Marina Bay Sands stores! #MikiHouseBaby #SingaporeMoms #NewbornEssentials #QualityForBabies