Tono de Marca

Friendly, Traditional, and Service-Oriented

Valores de Marca

• •Quality and Freshness
• •Convenience
• •Community and Family
• •Sustainability
• •Fairness

Mejores Prácticas

• •Keep it Warm and Festive: Always use positive, cheerful, and slightly nostalgic language. Incorporate words like "magic," "merry," "tradition," and "festive season" to evoke the spirit of Christmas.
• •Focus on "Easy" and "Convenient": In all marketing materials, highlight how the service simplifies the customer's life. Use phrases like "no mess, no fuss," "delivered to your door," and "we'll take care of it" to reinforce the value of convenience.
• •Emphasize Quality and Freshness: Consistently use terms like "farm-fresh," "premium quality," and "beautifully shaped" to describe the trees. Back this up with practical advice, like the tree care guide, to show genuine expertise and commitment to quality.
• •Foster a Sense of Community: Continue to engage with the local Auckland community. Share user-generated content (with permission), mention your long history in the area, and promote community initiatives like fundraising to build on your trusted, local reputation.
• •Be Transparent and Helpful: Maintain a clear, helpful, and service-oriented approach in all communications. Whether it's explaining the delivery process, detailing the benefits of the tree stands, or explaining the recycling service, the goal is to be a trusted resource for a perfect Christmas experience.

Percepción Social

The public perception of Mike's Xmas Trees is overwhelmingly positive. Customers and local media view them as a reliable, high-quality, and convenient option for purchasing real Christmas trees in Auckland. They are recognized for their excellent service, the quality of their trees, and their sustainable practices. The repeated inclusion in "best of" lists for Christmas trees in Auckland solidifies their reputation as a market leader.

Ejemplos de Copy

• •That real tree smell. ✨ There’s nothing quite like it to make it feel like Christmas. We've been bringing that festive feeling to Auckland homes for 18 years. Order your farm-fresh tree online, and let our elves deliver the magic right to your door. Link in bio to find your perfect tree!
• •Your Easiest Christmas Yet! Get a beautiful, fresh Christmas tree delivered to your door. Mike's Xmas Trees makes it simple. We deliver, and we can even come back after the holidays to recycle your tree. Spend more time celebrating and less time stressing. Shop now!
• •Create Your Christmas Magic. Premium, farm-fresh trees from 2ft to 8.5ft. Order online for delivery or visit us in Herne Bay & St Heliers. [Shop Now]
• •🎄 Don't Miss Out! Pre-order Your Perfect Christmas Tree Today. The silly season is just around the corner! Secure the centrepiece of your holiday decorations with a farm-fresh tree from Mike's.
• •The Tradition of a Real Christmas Tree, Made Easy. For 18 years, Mike's Xmas Trees has been Auckland's choice for fresh, beautiful Christmas trees. Choose your perfect tree online for delivery or pick one out at our Herne Bay and St Heliers pop-ups. We also offer a convenient tree recycling service after the festivities. Let us help make your Christmas memorable.