Brand Tone

Friendly and Approachable, Helpful and Accommodating, Passionate and Knowledgeable, Experienced and Trustworthy, Community-Focused

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Expertise and Specialization
• •Heritage and Legacy
• •Customization and Versatility
• •Passion for Sports

Best Practices

• •Highlight Heritage and Expertise: Consistently integrate the 'Since 1949,' 'family-owned,' and '75 years of experience' messaging to reinforce trust and authority in a warm, proud tone.
• •Maintain a Friendly, Conversational Voice: Use approachable language that reflects the positive 'friendly staff' reviews across all communications, from social media captions to website descriptions.
• •Infuse Passion for Sports: Let genuine enthusiasm for sports, especially soccer, shine through. Use active, energetic language and create content that resonates with sports lovers.
• •Focus on Customer Solutions and Helpfulness: Frame copy around meeting customer needs, offering solutions, and highlighting the brand's accommodating nature, as demonstrated in their customer service.
• •Consistently Communicate Quality and Value: Subtly weave in messages about the high quality of products and the good value offered, aligning with established customer perceptions.

Social Perception

Highly Positive, Trusted Local Expert, Customer-Centric, Good Value, Engaging and Modern (despite long history)

Copy Examples

• •Headline: 75 Years Strong! Mike's Sports: Equipping Cape Town's Athletes Since 1949. Body: Your team deserves the best. Get top-quality custom kits, boots, and gear from the family that knows sports. Visit us on Bree Street or shop online! #MikesSports75 #CapeTownTeamwear #LegacyOfSport
• •Headline: Custom Kits? Consider it Done! Mike's Sports In-House Branding. ⚽ Body: From design to D-day, we create personalized teamwear that scores. Fast, friendly, and focused on quality. Get your unique look at Mike's Sports Cape Town! #YourKitYourWay #MikesCustom #SoccerExperts
• •Headline: More Than a Store, It's a Cape Town Tradition. Body: For generations, Mike's Sports has been fueling the passion for sport. Friendly advice, quality gear, and a love for the game. Come experience the difference. #MikesSportsHeritage #CapeTownLovesSport #FamilyRun
• •Headline: Level Up Your Game with Gear from Mike's Sports! Body: Whether you're a weekend warrior or a seasoned pro, find everything you need from boots to balls, backed by 75 years of expertise. Shop in-store or online for winners! #OutfittingWinners #MikesSportsGear #PlayYourBest
• •Headline: Kick Off Your Season with Confidence! Mike's Sports Has Your Back. Body: Need quality soccer gear and expert advice? As Cape Town's trusted teamwear specialists for 75 years, we deliver. Visit us for personalized service and winning equipment! #TeamMike #CapeTownSoccer #TrustedSince1949