Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Informative & Trustworthy, Slightly Playful & Inspiring

Brand Values

• •Quality
• •Health-Consciousness
• •Transparency
• •Deliciousness & Taste
• •Craftsmanship
• •Sustainability

Best Practices

• •Lead with Flavor and Quality: Always emphasize the insanely rich broth, delicious taste, and organic, quality ingredients. Use vivid, appetizing language.
• •Be Enthusiastic and Positive: Convey genuine passion for the product. Use exclamation points where appropriate and positive adjectives like awesome, ultimate, wonderfully delicious.
• •Keep it Real and Relatable: Acknowledge the convenience factor and the ramen bar experience at home. Use a friendly, approachable voice, avoiding overly corporate jargon.
• •Educate Subtly: Weave in key differentiators like steamed, not fried, 40% less sodium, no palm oil, and organic naturally within the copy, reinforcing health and quality benefits without being preachy.
• •Encourage Interaction and Personalization: Ask questions, invite users to share their own ramen creations and favorite toppings. This fosters community and reinforces the idea that Mike's Mighty Good is a versatile base for culinary creativity.

Social Perception

Premium Product, Healthier Choice, Superior Taste, Good for Quick Meals & Customization, Price Consideration, Trustworthy Brand

Copy Examples

• •Headline: Stop Dreaming About Amazing Ramen. Start Eating It. Body: Mike's Mighty Good delivers that insanely rich broth and perfect organic noodles you crave, ready in minutes. It’s not just instant ramen, it’s an experience. #MightyGoodRamen #CraftRamenAtHome
• •Headline: Finally, Instant Ramen You Can Feel GOOD About. Body: Organic. Steamed, not fried. 40% less sodium. And all the Mmm, that's incredible! flavor. That's the Mike's Mighty Good promise. Taste the difference simple, quality ingredients make.
• •Headline: Your Weeknight Dinner Just Got a Mighty Upgrade. Body: Busy schedule? Craving comfort? Mike's Mighty Good craft ramen is your go-to for a quick, delicious, and satisfying meal that tastes like it came from a ramen bar. What will you add to yours tonight? #RamenNight #EasyDinner
• •Social Media Post (Instagram/Facebook - with a great image): Caption: That feeling when your Mike's Mighty Good ramen is ready. ✨ We use organic, steamed-from-scratch noodles and craft ridiculously rich broths because you deserve the best. What’s your favorite flavor? 👇 #MikesMightyGood #OrganicRamen #SimpleIngredients #NotTooSalty
• •Short & Punchy (Twitter/TikTok idea): Text: Ramen, but make it MIGHTY. 🔥 Steamed organic noodles. Insanely rich broth. Simple ingredients. Level up your lunch! #MikesMightyGood #UpgradeYourRamen