Brand Tone

elegant, passionate, and customer-focused

Brand Values

• •Artistry and Design Excellence
• •Quality and Freshness
• •Customer Satisfaction and Exceptional Service
• •Passion for Floristry
• •Sustainability and Environmental Mindfulness
• •Community and Education
• •Transparency and Honesty

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Mikell's Florist's tone (elegant, passionate, customer-focused, artistic, expert) and provide examples of do's and don'ts for writers.
• •Use Evocative and Sensory Language: Employ words that appeal to sight, smell, and emotion to describe the flowers and the experience they create (e.g., "breathtaking," "vibrant," "fragrant," "captivating," "heartfelt").
• •Highlight Artistry and Expertise: Consistently mention the skill of the florists, the "master designer" aspect, and the "bespoke" or "one-of-a-kind" nature of the arrangements.
• •Emphasize Customer Experience and Personalization: Frame communications around how Mikell's Florist helps customers express emotions and celebrate moments. Talk about tailoring designs to individual needs and providing exceptional service.
• •Maintain Visual Consistency: Ensure that the imagery used alongside the copy (on the website, social media, ads) aligns with the elegant and artistic brand tone. High-quality, professional photography of their floral designs is crucial.

Social Perception

provider of high-quality, artistic floral designs. The lead designer, Markeye, is recognized for his particularity and commitment to branding.

Copy Examples

• •Headline: "Experience the Art of Emotion: Bespoke Floral Designs by Mikell's Florist." Body: "More than just flowers, we craft breathtaking floral experiences. Our master designers pour passion into every petal, creating unique arrangements that speak volumes for your most cherished moments. Discover the Mikell's Florist difference."
• •Social Media Post (with an image of a stunning bouquet): "Where artistry blooms. ✨ Each Mikell's Florist creation is a testament to nature's beauty, meticulously designed to captivate your senses and elevate any occasion. Let us bring your floral vision to life. #MikellsFlorist #LuxuryFlowers #FloralArtistry #BespokeBouquets #DallasFlorist"
• •Website About Us Snippet: "At Mikell's Florist, we believe flowers are a timeless expression of feeling. Since 2010, our passion has been to translate your emotions into exquisite, handcrafted floral designs. With an unwavering commitment to quality and a deep understanding of floral artistry, we're dedicated to making every occasion unforgettable."
• •Email Subject Line: "Elevate Your [Occasion] with Unforgettable Flowers from Mikell's Florist" Email Body Snippet: "Planning a [Occasion]? Let Mikell's Florist add a touch of natural elegance. We specialize in creating personalized floral arrangements that perfectly capture the spirit of your event. From vibrant celebrations to heartfelt condolences, our blooms tell your story beautifully."
• •Product Description (for a premium rose bouquet): "Indulge in the timeless romance of our 'Scarlet Embrace' bouquet. Featuring [Number] of the finest, hand-selected long-stemmed red roses, artfully arranged with delicate greenery. Each bloom is chosen for its vibrant color and exceptional freshness, promising a breathtaking display of affection and artistry. Ethically sourced and expertly designed to leave a lasting impression."