Brand Tone

Personal, authentic, passionate, friendly, warm, and transparent, using first-person narratives to create an intimate connection.

Brand Values

• •Quality and Purity
• •Craftsmanship
• •Transparency
• •Personal Connection & Love
• •Sustainability

Best Practices

• •Always Use "We," "Us," and "I": Maintain the personal, first-person narrative. Whether it's Jenn sharing a story or "we" talking about a new product, this keeps the tone intimate and authentic.
• •Tell the Story: Continuously weave the brand's origin story —the love story, the passion for soaping, the commitment to health —into marketing materials. It ’s their unique selling proposition.
• •Be Transparent About Ingredients: Don't just list ingredients; explain their benefits. Share *why* you chose shea butter or avoided artificial fragrances, educating the customer and reinforcing the value of quality.
• •Emphasize the "Handcrafted" Nature: Use words like "handcrafted," "small-batch," "artisan," "poured," and "hand-cut" to remind customers of the care and skill that goes into each item.
• •Maintain a Warm and Grateful Tone: Phrases like "We're so glad you're here" and "Thank you for visiting our little online soap shop" foster a welcoming and appreciative community around the brand.

Social Perception

Very positive, viewed as a genuine, high-quality artisan brand and a valued local business. Customers appreciate the quality, effectiveness, natural ingredients, and the personal story behind the brand, resonating with those seeking authentic, handcrafted products.

Copy Examples

• •From our kitchen to your shower! ✨ We've been pouring our hearts into this new Spearmint Eucalyptus bar, and it’s finally ready. Made with pure essential oils to awaken your senses and rich butters to nourish your skin. It's the perfect way to start your day, handcrafted by us, for you. #HandmadeSoap #SmallBatch #NaturalSkincare
• •Your face deserves the best. That’s why we packed this bar with creamy avocado oil and gentle clays. It cleanses without stripping, leaving your skin feeling soft and cared for. No harsh chemicals, no hidden ingredients—just pure, handcrafted goodness. Because we believe what you put on your body is as important as what you put in it.
• •We’re Mike and Jenn. Our love story turned into a love for soap making. Every bar is a piece of our passion, handmade in small batches with ingredients you can trust. It all started because we wanted skincare that was pure and simple, and now we get to share it with you.
• •Market days are our favorite days! Nothing beats chatting with you all at the St. Albert Farmers' Market. What have you enjoyed most from our little soap shop? We love hearing your stories! Come say hi this Saturday! - Jenn (and Mike too!)
• •Why no palm oil? For us, the choice is simple. We're committed to creating products that are kind to your skin and to the planet. It’s part of our promise to use only high-quality, sustainable ingredients in every small batch we make. #PalmOilFree #EthicalSkincare #MikeAndJennSoap