Brand Tone

Passionate, Helpful, Confident (but approachable), Modern, and Direct (on product pages)

Brand Values

• •Creativity & Self-Expression
• •Quality & Professionalism
• •Passion & Dedication
• •Community & Support
• •Authenticity

Best Practices

• •Speak from Passion: Infuse copy with genuine enthusiasm for photography, cars (if relevant to the specific copy), and the creative process. Let Mike's own story and dedication shine through.
• •Emphasize Transformation & Empowerment: Focus on how the presets help users elevate their work, save time, and achieve a desired, professional aesthetic. Frame them as tools for creative empowerment.
• •Maintain a Confident but Approachable Voice: Be authoritative about the quality and effectiveness of the presets, but remain relatable. Share tips and acknowledge the user's creative journey.
• •Use Visually Evocative Language: Incorporate words that describe the "moody," "cinematic," "atmospheric," and "dramatic" style the presets achieve. Help the customer visualize the end result.
• •Develop a "Brand Voice Guide": Create a simple internal document outlining key brand keywords (e.g., moody, cinematic, passion, quality, automotive, lifestyle), preferred tone adjectives (e.g., passionate, helpful, confident, modern), and examples of on-brand and off-brand sentences. This ensures consistency across all communications.

Social Perception

Respected Photographer, Desirable Presets, Inspirational Figure (to some), Associated with "Moody" Aesthetics, with a positive to neutral perception focused on utility and aesthetic appeal.

Copy Examples

• •Instagram Post (New Preset Pack Launch): "Fuel your passion, define your vision. 🔥 My new [Preset Pack Name] isn't just a filter; it's years of automotive obsession and late-night edits, distilled into one-click magic. Ready to transform your shots from everyday to epic? Link in bio. #MikeCrawatPresets #AutomotivePhotography #LightroomPresets # moodygrams #EditLikeAPro"
• •Facebook Ad (Targeting aspiring photographers): "Stop dreaming about that signature look—create it. I taught myself everything I know, and now I'm sharing the shortcuts. My presets give your photos that professional, moody edge you've been searching for. Perfect for cars, travel, and making your feed unforgettable. Explore the collection! [Link] #PhotographyTips #PresetPerfection #MoodyVibes #ContentCreator"
• •Website Banner (Homepage): "Your Vision. Elevated. Unlock the moody, cinematic style that gets noticed. Mike Crawat Presets – Crafted by a pro, for creators like you. Shop Now."
• •Email Subject Line (Promotional): "Unlock That Pro 'Moody' Look Instantly, [Customer Name]!"
• •Product Description Snippet: "Tired of spending hours trying to achieve that perfect moody aesthetic? The 'Ultimate Moody Pack' is your fast track. Developed through countless shoots and edits, these presets are designed to give your automotive, landscape, and lifestyle shots a powerful, atmospheric feel with just a few clicks. Get ready to make your portfolio stand out!"