Tono de Marca

Traditional, Quality-Focused, Appetizing, Homely, Informative, Direct, Locally Rooted & Trustworthy

Valores de Marca

• •Quality
• •Tradition/Heritage
• •Customer Satisfaction
• •Regional Pride
• •Reliability

Mejores Prácticas

• •Emphasize Heritage and Quality Ingredients: Consistently mention the origin (Mikawa pork, if applicable), traditional methods, and commitment to high-quality ingredients in product descriptions and social media posts.
• •Use Appetizing and Evocative Language: Describe the taste, texture, and aroma of the products in a way that makes them sound delicious and appealing (e.g., "succulent," "juicy," "rich flavor," "tender bite").
• •Maintain a Respectful and Trustworthy Voice: Avoid overly casual slang or humor that might not align with a brand built on tradition and quality. Keep the tone polite, informative, and confident in the product's excellence.
• •Highlight Versatility and Occasions: Showcase how the products can be enjoyed – from everyday family meals to special celebrations and as thoughtful gifts. This broadens appeal while reinforcing the product's value.
• •Incorporate a Sense of Place (Mikawa Region): Subtly weave in the connection to the Mikawa region, known for its food products. This can add a layer of authenticity and local pride, resonating with customers who value regional specialties.

Percepción Social

Positive for Taste and Quality, Associated with Local Specialty/Gifts, Reputable Local Producer

Ejemplos de Copy

• •Headline: Savor the Authentic Taste of Mikawa: Generations of Craftsmanship in Every Bite. Body: Discover Mikawa Ham, where tradition meets exceptional flavor. Our carefully selected pork and time-honored recipes bring you the finest hams and sausages, perfect for your family table or as a distinguished gift. Taste the heritage.
• •Headline: The Perfect Centerpiece: Mikawa Ham's Premium Roast. Body: Elevate your next meal with our succulent Mikawa roast ham. Expertly prepared for a tender, flavorful experience that will delight your guests. Simple to prepare, impossible to forget. Order yours today from netshop.mikawaham.jp.
• •Headline: Mikawa Frankfurters: A Local Favorite, Packed with Flavor. Body: Loved for their juicy bite and rich taste, our Mikawa Frankfurters are a testament to our commitment to quality. Made with premium Mikawa pork, they're a treat for all ages. Grill them, pan-fry them, love them!
• •Headline: Gift the Taste of Excellence: Mikawa Ham Gift Sets. Body: Show your appreciation with a curated selection of Mikawa Ham's finest. Our gift sets are thoughtfully assembled to offer a delightful taste of the Mikawa region's best. A truly special gift for any occasion.
• •Headline: From Our Home in Mikawa, To Yours. Body: At Mikawa Ham, we're proud to share the rich culinary traditions of our region. Our hams and sausages are made with passion and care, ensuring every product brings authentic Japanese quality to your table. Experience the Mikawa difference.