Tono de Marca

Relatable & Adventurous: approachable, authentic, youthful, informal, and candid.

Valores de Marca

• •Authenticity
• •Exploration & Spontaneity
• •Connection
• •Joy & Youthfulness

Mejores Prácticas

• •Write Like You Talk: Use a conversational, first-person narrative ("I," "we," "you"). Read your copy out loud; if it sounds unnatural or stiff, rewrite it to be more like a real conversation.
• •Prioritize Storytelling: Instead of listing facts (e.g., "This city is beautiful"), tell a story about an experience ("The moment I saw the sun hit the canals, I knew I'd left a piece of my heart in Amsterdam."). This builds an emotional connection.
• •Embrace Imperfection: Your copy should reflect the brand's value of authenticity. Don't be afraid to share minor "fails" or less-than-perfect moments. This makes the brand more human and relatable.
• •Engage with Questions: End your posts and captions with questions to encourage comments and build a community. This reinforces the value of connection and makes your audience feel involved.
• •Create a "Word Bank": Keep a list of words and phrases that align with your brand's tone and values. For this brand, words could include: spontaneous, wander, discover, unfiltered, connection, real, journey, escape, moments. This helps ensure consistency across all platforms.

Percepción Social

The current perception is that of a private individual. Engagement on social media comes from a personal network (friends and acquaintances). There is no broader public or customer perception of a brand. To build a brand, the strategy would need to shift from sharing personal life to providing value for a target audience, while maintaining the authentic feel that is currently projected.

Ejemplos de Copy

• •Found a little slice of paradise, and it came with sandy toes and a 10/10 sunset. Sometimes the best plans are the ones you don't make. ✨ Where's your favorite spontaneous escape?
• •Hi, I'm Mika. I'm a firm believer in collecting moments, not things. From the streets of Hamburg to wherever the next cheap flight takes me, I I ’m here to share the real, unfiltered moments in between. My goal? To inspire you to find your own adventure, whether it's across the globe or right in your backyard.
• •Stop scrolling! Here are 3 weekend escapes from Hamburg that you can actually afford. Let's go!
• •My biggest travel fail (and what I learned) ✈️
• •You guys know I'm all about authentic travel. That's why I'm so excited to partner with [Brand] to share their guide to exploring Italy like a local. No tourist traps, just pure adventure. Check out the link in my bio for a peek at my favorite spots!