Brand Tone

Nurturing, Artisanal, Informative, Authentic, Eco-conscious

Brand Values

• •Natural & Purity
• •Handcrafted Quality & Artistry
• •Skin Health & Well-being
• •Sustainability & Eco-friendliness
• •Ethical Practices
• •Made in Mexico/Local Sourcing

Best Practices

• •Embrace Storytelling: Share the journey behind the ingredients, the artisanal process, and the brand's Mexican heritage. This reinforces authenticity and passion.
• •Use Sensory Language: Describe the feel, scent, and look of the products to evoke a nurturing and indulgent experience (e.g., "creamy lather," "uplifting citrus notes," "velvety smooth skin").
• •Educate Gently: Continue to inform customers about the benefits of natural ingredients and the drawbacks of synthetic ones, positioning the brand as a knowledgeable and trustworthy source.
• •Maintain Visual-Verbal Harmony: Ensure that the language used in copy complements the natural, artisanal, and aesthetically pleasing visuals on the website and social media.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, or a customer service email, the nurturing, artisanal, and eco-conscious tone should be evident. Develop a simple brand voice guide for all team members.

Social Perception

Customers generally perceive Mika Jabón Artesanal positively, appreciating the natural ingredients, the handmade quality, and the positive effects on their skin. The brand is seen as a provider of high-quality, natural alternatives to commercial skincare products. There's an appreciation for the brand's transparency regarding ingredients and its cruelty-free stance.

Copy Examples

• •Headline: Rediscover Your Skin's Natural Glow, Handcrafted with Love. Body: Tired of harsh chemicals? At Mika, we believe in the gentle power of nature. Our artisanal soaps are lovingly handmade in Mexico, blending pure botanical extracts and nourishing oils to soothe, hydrate, and revitalize your skin. Experience the difference nature makes. #MikaHandmade #NaturalSkincare #ArtisanSoap
• •Headline: More Than Soap – It's a Ritual. Indulge in Mika's Artisan Care. Body: Elevate your daily cleanse into a moment of pure self-care. Each Mika soap is a small batch creation, crafted with the finest natural ingredients and a passion for skin wellness. From our hands to yours, for a truly radiant you. Vegan, cruelty-free, and kind to your skin. #MikaRituals #SkinWellness #HandcraftedGoodness
• •Headline: Sustainably Crafted, Naturally Beautiful Skin. Body: Care for your skin and the planet. Mika Jabón Artesanal brings you eco-friendly soaps made with responsibly sourced ingredients and packaged with love for Mother Earth. Nourish your skin with the pure goodness it deserves. #SustainableBeauty #MikaEcoChic #NaturalSoaps
• •Headline: The Secret's Out: Our Chemist-Formulated Natural Soaps. Body: Experience the art and science of beautiful skin! Our unique soap recipes, carefully developed by our specialist chemist, combine traditional craftsmanship with effective natural ingredients. Reveal your skin's true radiance with Mika. #ExpertlyCrafted #NaturalFormulations #MikaSkinScience
• •Headline: Feel the Difference of True Artisanal Soap. Body: Why choose Mika? Because every bar is a unique piece of art, imperfectly perfect, and made with dedication from preparation to design. We pour our heart into creating soaps that not only cleanse but also nurture your skin with natural, toxin-free ingredients. #ArtisanalDifference #HandmadeWithPassion #MikaPure