Brand Tone

Authentic, flavorful, and community-focused

Brand Values

• •Authenticity
• •Community
• •Flavor
• •Quality
• •Tradition

Best Practices

• •Maintain a consistent tone in all copy, reflecting the brand's personality.
• •Showcase the authenticity of Mexican cuisine and Mijotón's role in it.
• •Emphasize the quality and flavor enhancement Mijotón seasonings provide.
• •Encourage user-generated content by featuring recipes and testimonials.
• •Monitor and respond to customer feedback on social media to address concerns and build trust.

Social Perception

A brand that is seen as authentic, community-driven, and enhancing the flavors of Mexican cuisine in home cooking.

Copy Examples

• •"Unlock the authentic taste of Mexico with Mijotón seasoning!"
• •"Share your favorite Mijotón recipes and inspire fellow food lovers."
• •"Mijotón: Elevating home-cooked meals with the true flavors of Mexican tradition."
• •"From our kitchen to yours, experience the Mijotón difference in every bite."
• •"Join the Mijotón family and discover a world of delicious possibilities."