Brand Tone

Friendly and Approachable, Vibrant and Celebratory, Authentic and Honest, Effortlessly Confident

Brand Values

• •Quality & Natural Ingredients
• •Authenticity (Homemade Taste)
• •Convenience & Ease
• •Social Connection & Joy
• •Refreshment & Vibrancy

Best Practices

• •Spotlight "Real" and "Natural": Consistently emphasize the core differentiators: 100% real fruit juice, premium wine, and the absence of artificial ingredients. This builds trust and appeals to health-conscious consumers.
• •Maintain a Friendly, Celebratory Voice: Use warm, inviting, and upbeat language. Focus on the joy of sharing, the ease of enjoyment, and the vibrant experience Mija Sangria offers.
• •Showcase Versatility & Occasions: Use copy and visuals to demonstrate how Mija Sangria is the perfect fit for a wide array of social settings – from casual picnics and BBQs to brunches and festive gatherings.
• •Reinforce Effortless Convenience: Continuously highlight the "ready-to-drink" nature of the product. Frame it as the smart, easy way to enjoy high-quality sangria without the prep time ("less work, more fun").
• •Embrace the "Mija" Connection: Subtly weave in the warmth and affection implied by the name "Mija." Connect the brand to shared moments, friendship, and family, fostering an emotional bond with the audience.

Social Perception

Positive Taste Profile, Appreciation for Real Ingredients, Convenient and High Quality, Ideal for Social Occasions, Good Value

Copy Examples

• •Real fruit, real wine, real good times. Mija Sangria: homemade taste, zero hassle.
• •Pop the top, pour the party! Mija Sangria is your secret to effortless entertaining and vibrant flavor.
• •Taste the sunshine! Crafted with 100% real fruit juice and premium wine, Mija Sangria is pure refreshment, bottled.
• •From our 'Mija' to yours – life’s moments are better shared. Cheers to authentic sangria, made with love and the best ingredients.
• •Why settle for artificial? Mija Sangria is pure, natural deliciousness with real fruit and premium wine. Just chill, shake, and share.