Brand Tone

Modern, innovative, and professional, yet approachable and user-friendly. The communication is confident, highlighting efficiency and technological simplicity, with adaptations for specific platforms like business-focused on LinkedIn, aspirational on Instagram, and playful on TikTok.

Brand Values

• •Innovation & Modernity
• •Simplicity & Convenience
• •Sustainability
• •Connection
• •Customization & Quality

Best Practices

• •Lead with "Why," Not Just "What": Instead of just saying "This is an NFC card," focus on the benefit: "Make a lasting impression" or "Connect in seconds." The technology is the how, but the value is the why.
• •Use Action-Oriented Language: Employ strong verbs that convey ease and modernity. Words like Tap, Share, Connect, Update, Stand Out, Create, and Impress should be central to the brand's vocabulary.
• •Adapt the Tone to the Platform: Maintain the core values of innovation and simplicity, but adjust the tone's "flavor." Be more professional and ROI-focused on LinkedIn, aspirational and visual on Instagram, and energetic and entertaining on TikTok.
• •Emphasize Key Value Pillars: Consistently weave in the core values of sustainability, convenience, and modernity into all copy. For example, "The modern, eco-friendly way to connect." This reinforces the brand's identity at every touchpoint.
• •Keep it Simple and Direct: The product itself is about simplifying a process. The copy should reflect that. Avoid overly technical jargon. Phrasing like "Share your profile in an instant" and "update your details within 5 seconds" is clear, confident, and aligns perfectly with the brand's promise of simplicity.

Social Perception

miitap is largely perceived as legitimate, trustworthy, innovative, and impressive. Customers find the product an effective and convenient way to make a good first impression and facilitate networking, often describing it as a "conversation starter."

Copy Examples

• •For a Professional Audience (LinkedIn/Website): Stop Handing Out Paper. Start Making Connections. In a world of fleeting introductions, make yours last. The miitap digital business card allows you to share your entire professional profile with a single tap. Update your details in real-time and demonstrate you're at the forefront of your industry. Network smarter, not harder.
• •For a Tech-Savvy, Young Audience (Instagram/TikTok): Your business card is officially obsolete. Vibe check: still carrying around paper cards? 😬 Level up your networking game. Tap your miitap and instantly share your Insta, portfolio, contact info—everything. Welcome to the future. #digitalbusinesscard #techtok #networking
• •For Creatives and Freelancers (Instagram): Your Portfolio. Your Socials. Your Contact. One Tap. As a creator, your work speaks for itself. Let miitap do the introductions. Share your portfolio, social channels, and booking info instantly. Spend less time searching for cards and more time showcasing your talent.
• •For an Eco-Conscious Consumer (Facebook/Blog): Make a great impression on clients and the planet. Each year, billions of paper business cards are thrown away. With one miitap card, you have a sustainable, reusable, and unforgettable way to connect. Make your network grow and your carbon footprint shrink.
• •For a Direct Email Campaign: Never say, "I'm out of cards" again. The moment is perfect. The connection is made. But you reach into your pocket only to find... nothing. Never miss an opportunity with miitap. Your professional identity, always on hand and ready to share with a simple tap. Get yours today and be ready for anything.