Brand Tone

Enthusiastic, Adventurous, Informative, Tech-Oriented, Value-Driven, Accessible, Community-Focused, Casual, and Friendly.

Brand Values

• •Accessibility & Affordability
• •Innovation & Technology
• •Quality & Reliability
• •Sustainability & Eco-Friendliness
• •Customer Satisfaction & Support
• •Versatility & Practicality

Best Practices

• •Focus on Freedom and Adventure: Use active language and vivid descriptions that evoke the excitement of exploration and the liberation from traditional transport limitations.
• •Highlight Value and Affordability: Clearly communicate the cost-effectiveness of Mihogo e-bikes, emphasizing the quality and features received for the price.
• •Showcase Innovation and Technology (Simply): Explain technological features in terms of their benefits to the rider (e.g., "longer rides," "easier climbs," "lighter to carry") rather than overly technical jargon.
• •Maintain an Enthusiastic and Approachable Voice: Write as if you're excitedly telling a friend about a great new product. Use contractions and a slightly informal tone where appropriate, especially in social media and blog content.
• •Build Community and Share Experiences: Encourage user-generated content, feature customer stories, and ask engaging questions to foster a sense of belonging and shared passion for e-biking.

Social Perception

Innovative, fun, practical, and offering good value for money. There are some concerns regarding crowdfunding campaigns and customer service responsiveness.

Copy Examples

• •Headline: Unleash Your Adventure: Go Further, Explore More with Mihogo E-bikes. Body: Tired of the same old commute? Craving a new way to experience your city and beyond? Mihogo e-bikes combine cutting-edge technology with unbeatable value, giving you the power to explore further, tackle hills with ease, and rediscover the joy of riding. Get ready to turn heads and transform your journey!
• •Headline: Fold, Go, Conquer: Mihogo - Your City, Reimagined. Body: Space-saving design meets powerful performance. Our innovative folding e-bikes are built for the urban adventurer. Effortlessly store it in your apartment, take it on public transport, or pack it for your next getaway. Long-lasting batteries and robust motors mean you're always ready for what's next.
• •Headline: Why Mihogo? Because Adventure Shouldn't Break the Bank. Body: We believe everyone deserves the thrill of e-biking. That's why Mihogo is committed to delivering high-quality, feature-packed electric bikes at prices that make sense. Experience premium components, innovative design, and the freedom to roam – all without the premium price tag.
• •Headline: Tech That Takes You Places: Experience the Mihogo Difference. Body: From ultra-light carbon fiber frames to dual-battery systems for epic range, Mihogo is at the forefront of e-bike innovation. Monitor your ride with our smart app, enjoy the smooth power of our advanced motors, and ride with confidence knowing you're backed by cutting-edge technology.
• •Headline: Join the Mihogo Movement: Ride Greener, Live Bolder. Body: Make a statement with every ride. Choosing a Mihogo e-bike means opting for a sustainable, fun, and exhilarating way to travel. Reduce your carbon footprint, boost your well-being, and become part of a growing community passionate about the future of mobility.