Brand Tone

Professional & Authoritative, Educational & Supportive, Aspirational & Quality-Focused, Passionate & Dedicated, Approachable (within a professional context)

Brand Values

• •Expertise & Knowledge
• •Quality
• •Empowerment & Growth
• •Passion
• •Professionalism
• •Continuous Improvement

Best Practices

• •Emphasize Expertise and Authority: Always ground claims in Mihaela Gherlan's experience and the accredited nature of the courses. Use confident and knowledgeable language.
• •Maintain a Professional and Polished Voice: Avoid overly casual slang or grammar that could undermine the brand's high standards. Ensure all copy is well-written and error-free.
• •Focus on Benefits and Transformation: Highlight how the courses and products will help professionals improve their skills, achieve better results for their clients, and grow their businesses.
• •Be Educational and Informative: Provide genuine value in your content. Share tips, insights, and knowledge that position the brand as a go-to resource.
• •Incorporate a Sense of Passion and Aspiration: Let Mihaela Gherlan's dedication to the craft shine through. Inspire students and customers to strive for excellence in their own work. Use visuals and language that reflect high quality and beautiful outcomes.

Social Perception

Expert & Trainer, Quality Provider, Respected Figure (within her community)

Copy Examples

• •Elevate your artistry. Master the latest Mega Volume techniques with Mihaela Gherlan's accredited advanced course. Unlock new levels of precision and offer your clients breathtaking results. Limited spots available. #LashExpert #MihaelaGherlanAcademy #MegaVolume #LashTraining #ProfessionalDevelopment
• •The Professional's Choice: Curated by Mihaela Gherlan, our Signature Lash Kit includes everything you need for flawless application and lasting retention. Invest in quality, deliver perfection. Shop now for expert-approved lash supplies. #LashSupplies #BrowProducts #ProfessionalBeauty #MihaelaGherlan
• •With over a decade of dedication to the art and science of lash and brow design, Mihaela Gherlan is committed to elevating industry standards through meticulous training and premium products. Join a community built on expertise and passion. #BeautyExpert #LashTrainer #BrowStylist
• •Struggling with lash retention? Join Mihaela Gherlan for a FREE live Q&A and tutorial on troubleshooting common lash challenges. Learn proven tips from an industry expert. Register via the link in bio! #LashTips #FreeWebinar #BeautyEducation #MihaelaGherlan
• •Dreaming of a thriving career in beauty? Our accredited eyelash extension and eyebrow styling courses provide the expert foundation you need. Learn from Mihaela Gherlan and transform your passion into a profession. Enroll today! #BeautyCareer #LashCourse #BrowCourse #AccreditedTraining #MihaelaGherlan