Brand Tone

Artistic, Ironic, and Introspective

Brand Values

• •Creativity over Convention
• •Quality and Craftsmanship
• •Humor and Social Commentary
• •Authenticity
• •Accessibility

Best Practices

• •Lead with the Art's Concept: Always start by explaining the idea or story behind a collection or piece. The brand is concept-driven, so copy should educate the buyer on the "why" behind the art.
• •Use Words Like 'Ironic,' 'Surreal,' and 'Humor': These are the defining characteristics of the artist's style. Integrating them into product descriptions and ads reinforces the brand's unique identity.
• •Maintain a Personal, Artistic Tone: Write from the perspective of an art gallery or the artist himself. Avoid generic e-commerce language like "Hot Sale" or "Limited Time Offer." The tone should remain elevated and focused on the art's value.
• •Emphasize Quality and Authenticity: Consistently mention the high-quality materials and the certificate of authenticity that comes with the art. This justifies the price point and appeals to serious buyers.
• •Tell the Artist's Story: Weave elements of Miguel Watio's biography into the copy where relevant. His journey as a self-taught artist and his connection to Gijón are powerful points of connection that make the brand more relatable and authentic.

Social Perception

The perception of Miguel Watio Prints is that of a professional artist's exclusive outlet. The brand is perceived as a serious, albeit niche, player in the art world rather than a mainstream home décor brand. Online art galleries and platforms present Miguel Watio as an established artist with an extensive exhibition history and a distinct, recognizable style. The lack of a broad social media presence or widespread customer reviews suggests that the brand is not engaged in mass-market appeal. Instead, it likely caters to art enthusiasts and collectors who appreciate the specific style and narrative of the artist. The perception is one of quality, artistic integrity, and a direct connection to the creator.

Copy Examples

• •Some rules are absurd. Our 'Sociedad Limitada' collection puts a surrealist lens on the everyday, inviting you to hang a piece of ironic social commentary on your wall. It’s more than art; it’s a conversation starter.
• •See Gijón through an artist's eyes. This collection transforms the city's beloved corners into vibrant Pop Art prints. Own a piece of Gijón that’s been reimagined with bold color and a touch of irony.
• •Art shouldn't be boring. Miguel Watio Prints combines Pop Art wit with surrealist humor to challenge the ordinary. High-quality canvas prints for those who think differently. Find your statement piece.
• •From electrician to artist, Miguel 'Watio' channels his unique perspective on life into every print. Self-taught, unconventional, and always authentic. Discover the story behind the art.
• •A lifetime of color. Our prints are crafted with ecological latex inks on 100% cotton canvas, ensuring the artist's vision endures without fading. Art that’s made to last.