Brand Tone

The brand's tone is dramatic, adventurous, and strategic. It uses urgent and high-stakes language to create a sense of epic challenge, balancing urgency and danger with the excitement of exploration and conquest.

Brand Values

• •Strategic Thinking
• •Immersive Experience
• •Community Engagement
• •Quality & Replayability
• •Accessibility

Best Practices

• •Embrace the Urgency: Always use strong, action-oriented verbs and a sense of high stakes. Phrases like "Race against time," "Survive the impossible," and "Your colony's fate" maintain the game's dramatic tension.
• •Highlight Strategic Depth: Consistently use keywords like "strategy," "decision-making," "resource management," and "tactics" to appeal to the target audience of strategy gamers.
• •Use Thematic Language: Incorporate terminology from the game's lore, such as "Olympium," "meteorite strikes," "ancient ruins," and "governorship of Mars," to create an immersive and consistent world.
• •Balance Peril with Reward: For every mention of danger (e.g., "hazardous meteorite strikes"), showcase the potential for victory and reward (e.g., "win the governorship of Mars," "unlock powerful assets").
• •Speak to Both Casual and Serious Gamers: Acknowledge the game's accessibility by using phrases like "easy to learn," while also noting its complexity with terms like "deeply strategic" and "high replayability" to attract a wider audience.

Social Perception

Migration Mars is perceived positively by the board game community as a well-crafted and engaging strategy game, often seen as fun and family-friendly with a good balance of luck and strategy. Players appreciate its 3D components and tactile experience, and its successful funding has solidified its reputation as a legitimate and enjoyable product.

Copy Examples

• •Earth's time is running out. Your mission, should you choose to accept it: colonize Mars. In Migration Mars, every decision matters. Will you build a thriving metropolis or watch your colony crumble under meteorite strikes? The governorship of Mars awaits. #MigrationMars #BoardGames #StrategyGames #Mars
• •Don't just survive. Conquer. Migration Mars is the ultimate strategy game of interplanetary survival. Manage resources, command your teams, and race to build the first self-sustaining city on the Red Planet.
• •The fate of humanity rests on your shoulders. We saw you were interested in leading the mission to Mars. Don't miss your chance to own this epic strategy game. Order Migration Mars today and get 15% off your first expedition!
• •Lead your faction in a high-stakes race to populate Mars. This hybrid strategy game combines multi-phase action selection with the thrill of exploration and the peril of survival. Explore treacherous ruins for valuable assets, but beware of the dangers that lurk. Will you rise as the governor of a new world?
• •They said it couldn't be done. A new home... a new beginning. But the Red Planet is a harsh mistress. You must be strategic. You must be ruthless. This is not just a game. This is Migration Mars.