Brand Tone

Passionate, knowledgeable, and approachable, speaking with authority yet accessible, using evocative and descriptive language, conveying humility and a genuine love for winemaking.

Brand Values

• •Quality and Craftsmanship
• •Tradition and Family
• •Terroir and Authenticity
• •Passion

Best Practices

• •Always Lead with Passion
• •Tell a Story
• •Be Educational but Approachable
• •Use Evocative and Sensory Language
• •Maintain a Consistent Visual Identity

Social Perception

Perceived as a reputable and respected producer of high-quality, cool-climate Pinot Noir and Chardonnay. Seen as an authentic and trustworthy boutique winery that offers excellent value, with a strong connection to the land and the winemaking process.

Copy Examples

• •From our hands to yours. Each grape is a promise of the passion we pour into every bottle. This is where the story of our 2025 vintage begins. #MignanelliWines #VineyardLife #Harvest2025
• •Discover the perfect pairing for your next meal. Our family has been crafting wines that elevate every dining experience. From the crisp notes of our Chardonnay to the deep complexities of our Pinot Noir, there's a Mignanelli wine for every occasion.
• •Mignanelli Family Wines: A Taste of the Coast in Every Bottle. Experience the art of winemaking, from the vineyard to your glass.
• •A Story in Every Sip: Explore Our Newest Vintages
• •Our Santa Lucia Highlands Pinot Noir is a true expression of its coastal origins. With notes of black cherry, wild herbs, and a hint of spice, this wine is a journey through one of California's most renowned wine regions. Crafted with passion, it's a wine to be savored and shared.