Brand Tone

Personal & Passionate, Quality-Oriented & Professional, Celebratory & Gift-Focused, Helpful & Customer-Centric, Creative & Unique

Brand Values

• •Craftsmanship & Quality
• •Personalization & Customization
• •Customer Satisfaction
• •Supporting Small Business & Local Community
• •Celebration & Making Memories
• •Positive
• •Trusted by Businesses

Best Practices

• •Focus on 'Unique' and 'Personalized': Consistently weave in language that highlights the custom nature of the products and the ability to create one-of-a-kind items for life's special occasions.
• •Emphasize Quality and Craftsmanship: Use descriptive words that convey precision, durability, and care in the creation process (e.g., 'expertly engraved,' 'premium materials,' 'meticulous detail').
• •Highlight the Small, Women-Owned Business Aspect: Subtly incorporate this detail to appeal to customers who value supporting local and diverse businesses.
• •Use celebratory language when describing products for events and holidays, such as "make birthdays memorable" or "perfect for life's special occasions."
• •Incorporate customer-centric language to show the brand's dedication to exceeding expectations and providing personalized service.

Social Perception

The brand aims to be perceived as a passionate, high-quality, customer-focused provider of unique and personalized gifts, trusted by individuals and businesses alike.

Copy Examples

• •Create memorable moments with our custom engraved gifts, perfect for life's celebrations.
• •Mighty Fine Laser Design: Crafting unique, personalized gifts with passion and precision.
• •From custom patches to engraved drinkware, we deliver quality and craftsmanship in every piece.
• •Looking for a unique corporate gift? Let us help you create something special with your company logo.
• •As a small, women-owned business, we put our heart into every custom order, exceeding your expectations.