Brand Tone

Empowering, Confident, Energetic, Supportive

Brand Values

• •Quality
• •Comfort
• •Performance
• •Empowerment
• •Value

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Empowering, Confident, Energetic, Supportive), and then list 'Do's' and 'Don'ts' for language, specific word choices, and sentence structure that reflect these traits.
• •Know Your Audience Deeply: Understand their aspirations, challenges, and the language they use.
• •Be Consistent Across All Channels: Whether it's a tweet, an Instagram caption, a product page, or customer service email, the core motivational and empowering tone should be recognizable.
• •Prioritize Authenticity and Emotion: Let genuine enthusiasm for fitness and empowerment shine through.
• •Provide a Style Guide with examples of both on-brand language (e.g., 'fuel your workout' instead of 'exercise'), and examples of on-brand copy for different scenarios.

Social Perception

Effective, comfortable, and high-quality fitness tool for increasing workout intensity.

Copy Examples

• •Fuel your workout with Mightee Power!
• •Experience quality, comfort, and value with Mightee Power.
• •Unleash your potential with our weighted vests.
• •Train harder, recover faster with Mightee Power.
• •Mightee Power: Your partner in fitness.