Brand Tone

whimsical, gentle, and friendly

Brand Values

• •Comfort and Coziness
• •Joy in Small Things
• •Creativity and Self-Expression
• •Community
• •Quality and Care

Best Practices

• •Use a "Gentle" Vocabulary: Consistently use words like "cozy," "soft," "gentle," "little," "warm," and "happy." Avoid corporate or overly formal language.
• •Embrace Emojis: Continue using a curated set of emojis (✨, 🐸, 💖, ☁️,🍓) that match the brand's soft and cute aesthetic to add personality and visual appeal.
• •Tell a Story: Frame products not just as items, but as companions for life's moments. Talk about how a sweater is perfect for "rainy day reading" or a keychain is a "little friend for your keys."
• •Maintain an Approachable Voice: When interacting with customers, write as if you are speaking to a friend. Use a conversational, warm, and appreciative tone in comments, DMs, and customer service emails.
• •Stay Visually Consistent: Ensure all text is paired with visuals (photos, graphics) that reflect the same gentle, pastel, and cozy aesthetic. The harmony between the copy and the creative elements is crucial for this brand.

Social Perception

The public and customers perceive Mig Farm as a source of unique, cute, and high-quality "creator-led" merchandise. The brand is seen as authentic and relatable, largely due to the personal touch of the founder being visible in vlogs and social media content. Customers often express delight in the aesthetic and the happiness the products bring them. The perception is overwhelmingly positive, with a strong appreciation for the unique designs that are not available from mainstream retailers. The brand is associated with aesthetics like "cottagecore," "kawaii," and "cozy-core," attracting a niche audience that values these styles.

Copy Examples

• •Meet your new best friend for chilly days! 🐸✨ Our cozy frog hoodie is finally here to wrap you in a warm hug. Made with the softest materials for ultimate comfort. Who are you getting matching hoodies with? Tag them below! #MigFarm #CozyVibes #FrogLove
• •Carry a little bit of happiness with you wherever you go. Our illustrated tote bag is perfect for market days, library trips, or just your daily essentials. With a durable design and a print that’s sure to make you smile, it’s a little piece of comfort for your everyday adventures.
• •Packing up this little bundle of joy! ✨ Seeing all your cozy picks together makes our day. Can you spot your favorite item? Thank you for letting us add a little comfort to your world! 💖 #SmallBusiness #PackingOrders #Aesthetic
• •Psst... A little something cozy is waiting for you! 🍂
• •Find Your Happy Place. Shop our collection of comfy apparel and cute decor.