Brand Tone

innovative, reassuring, and practical

Brand Values

• •Child Safety
• •Innovation
• •Portability & Convenience
• •Accessibility/Empowerment for Parents & Caregivers
• •Quality & Durability

Best Practices

• •Prioritize "Safety" and "Innovation" in Messaging: Always lead with the core benefits of safety and the unique, innovative nature of the product. Use reassuring language backed by certifications.
• •Emphasize "Compact" and "Portable" Convenience: Consistently highlight how mifold simplifies travel, carpooling, and everyday life for busy families. Use action-oriented words like "grab-and-go."
• •Speak Directly to Parental Needs and Concerns: Acknowledge the challenges parents face (e.g., bulky seats, unexpected trips) and position mifold as the smart, practical solution.
• •Maintain a Confident and Reassuring Voice: Convey trust and reliability. Avoid overly technical jargon unless explaining safety features clearly. The tone should empower parents with a simple, effective safety tool.
• •Show, Don't Just Tell, Versatility: Use real-life scenarios and visuals (where applicable) to demonstrate mifold's use in various situations – taxis, rental cars, fitting three-in-a-row, grandparents' cars. This reinforces its practicality.

Social Perception

Positive Recognition for Innovation and Portability, Safety Assurance, Mixed Feedback on Comfort and Fit for Smaller Children, Convenience is a Major Plus, Successful Crowdfunding and Market Entry

Copy Examples

• •Headline: Rethink Car Safety: mifold – Compact, Portable, and Just as Safe. Body: Tired of bulky boosters? mifold’s innovative design is 10x smaller, fitting easily in their backpack or your glovebox. Travel light and keep them safe on every journey, from school runs to global adventures. Meets or exceeds global safety standards. Adventure awaits, safely.
• •Headline: Peace of Mind in Your Pocket: The mifold Grab-and-Go Booster. Body: Life’s unpredictable, but their safety shouldn’t be. mifold provides a revolutionary, portable car seat solution so your child is protected in any car, anytime. Engineered for safety, designed for modern families on the move.
• •Headline: No More Excuses. Just Safe Rides. Every Time. With mifold. Body: Carpooling? Taxi? Grandparents' car? The ultra-compact mifold ensures your child always has a properly fitting seatbelt. It’s the practical, parent-approved booster that makes safety simple and stress-free.
• •Headline: Award-Winning Innovation for Your Family’s Adventures. Body: Discover mifold, the multi-award-winning booster seat that’s changing how families travel. Our advanced, compact design doesn’t compromise on safety, offering a convenient solution for children aged 4+. Safety certified, parent trusted.
• •Headline: mifold: Big Safety, Small Package. Body: Don't let a bulky booster slow you down. The mifold booster is engineered with durable, high-quality materials to provide the safety your child deserves, in a design that's incredibly portable and easy to use. Ready for any car, any journey.