Brand Tone

Friendly, Community-Focused, and Encouraging

Brand Values

• •Creativity & Inspiration
• •Community
• •Trust & Transparency
• •Customer Support

Best Practices

• •Embrace Enthusiastic Language: Use positive and exciting words like "magical," "adorable," "stunning," and "beautiful." Emojis (✨, ❤️, 😊) should be used where appropriate to add warmth and personality to social media posts and newsletters.
• •Champion Your Community: Regularly feature customer creations on your social media feeds (with permission). This not only provides social proof but also reinforces the core value of community and makes customers feel celebrated.
• •Lead with the Creative Possibility: When describing fabric, don't just list the specs. Focus on what it can become. Instead of "1m of Cotton Lycra," say "Enough fabric for a gorgeous dress or a full set of kids' leggings." Inspire your customer.
• •Be a Human, Not a Corporation: Keep communication personal and approachable. Sign off emails with a name. When addressing issues, be empathetic and clear. Continue using the Facebook group as a hub for two-way conversation.
• •Balance Inspiration with Information: While the tone is friendly, maintain trust by being impeccably clear about the business side. Continue to proactively communicate pre-order timelines, shipping updates, and policies in a straightforward way, especially in the Facebook group and on the website FAQ.

Social Perception

Customers who engage with the brand perceive it as a small, passionate business providing unique, high-quality materials for their specific hobby. The community aspect is a significant draw, making customers feel like part of an exclusive group. Potential challenges arise from the 8-10 week pre-order turnaround, requiring patient customers, and potential negative perceptions if delays occur or quality expectations are unmet.

Copy Examples

• •✨ SEW EXCITING! ✨ Our latest pre-order round, 'Woodland Whimsy', is officially OPEN! We've poured our hearts into these new designs and can't wait to see the magical things you'll create. From adorable fox panels to charming forest-floor prints, your autumn makes are about to get a whole lot cuter. Head to the website to see the full collection. Happy sewing! #MiffysFabrics #CustomFabricUK #SewingCommunity #NewFabrics
• •Psst... We've got retail extras! Your next project is waiting.
• •Unleash your creativity with our 'Cosmic Kittens' print on soft and stretchy cotton lycra! Perfect for leggings that are out of this world, cozy pyjamas for dreaming of space, or a standout hoodie for your little adventurer. We love seeing what you make, so don't forget to share your finished masterpieces in our Facebook group!
• •Tired of the same old fabric designs? At Miffy's Fabrics, we bring you unique, custom-printed fabrics you won't find anywhere else. Our vibrant community of UK makers is creating amazing things every day. Join our pre-orders to get exclusive access to new collections. Let's make something beautiful together!
• •Oh, wow, that dress is absolutely stunning! Thank you so much for sharing your creation with us. The way you've used the panel is just perfect. This is exactly why we love what we do! ❤️