Brand Tone

purpose-driven, trustworthy, and caring. Also aspirational, informative, and supportive

Brand Values

• •Impact & Purpose
• •Transparency
• •Integrity
• •Community
• •People
• •Planet (Sustainability)
• •Natural Ingredients
• •Scientific Formulation
• •Cruelty-Free
• •Australian Made

Best Practices

• •Always Lead with Purpose: Weave the "100% net-profit-to-charity" message and social impact into product descriptions, social media posts, and email marketing. It's a key differentiator and aligns with your core values.
• •Maintain an Uplifting and Supportive Voice: Whether talking about hair concerns or community impact, keep the tone encouraging, positive, and focused on solutions and positive change.
• •Emphasize Trust and Transparency: Clearly communicate about ingredients (natural, scientifically formulated), manufacturing (Australian made, cruelty-free), and your social enterprise model. This builds credibility.
• •Show, Don't Just Tell (Impact): Share stories or statistics (when appropriate and with permission) about the impact of customer purchases on the charities supported. This makes the "giving back" aspect more tangible.
• •Be Consistent Across All Channels: Ensure the same purpose-driven, trustworthy, and caring tone is used on the website, social media, email newsletters, and any customer service interactions. This reinforces brand identity and builds recognition.

Social Perception

highly positive in terms of its social mission and ethical operations. Seen as a "business for good" and a "purpose-driven social enterprise."

Copy Examples

• •Transform Your Hair, Transform a Life. With every Miei Hair Growth System purchase, you're not just investing in luscious, healthy hair. You're empowering Australian children in need through our 100% net-profit-to-charity model. Grow beautiful hair, grow a brighter future. #MieiHair #HairWithHeart #PurposeDrivenBeauty
• •Naturally Derived, Scientifically Proven, Ethically Made. That's the Miei Promise. Experience the Miei difference. Our Australian-made hair care is lovingly crafted with the finest natural ingredients, backed by science for visible results, and always cruelty-free. Plus, every purchase supports our mission to give back. Discover healthy hair you can feel good about, inside and out. #MieiValues #EthicalHaircare #AustralianMadeBeauty
• •More Than Just Hair Growth – It's a Movement. Join the Miei family and be part of something bigger. We believe beautiful hair and a beautiful world go hand-in-hand. Our potent formulas nourish your hair, while your support helps us nourish young lives across Australia. See your hair flourish, and help our community thrive. #MieiCommunity #BeautyForGood #HairTransformation
• •Your Journey to Radiant Hair Starts Here. And It Gives Back. Dreaming of stronger, fuller, more vibrant hair? Miei's Hair Growth System is designed to help you achieve your hair goals. And the best part? 100% of our net profits help create extraordinary change for children in need. Start your beautiful hair journey with Miei today. #MieiHairGrowth #InvestInYourHair #SocialEnterprise
• •The Secret to Healthy Scalp & Stunning Hair? Nature, Science, and a Whole Lot of Heart. At Miei, we combine powerful natural extracts with cutting-edge science to bring you hair care that truly performs. From revitalizing shampoos to intensive serums, each product is a testament to our commitment to quality, efficacy, and our core mission of giving back. Love your hair, love your impact. #MieiScience #NaturalHaircare #ImpactfulBeauty