Brand Tone

Energetic, Rebellious, and Professional

Brand Values

• •Musical Craftsmanship
• •Collaboration & Community
• •High-Energy Performance
• •Evolution

Best Practices

• •Lead with Energy: All copy, from social media posts to press releases, should reflect the high-octane nature of the music. Use active verbs, punchy sentences, and confident language. Avoid passive or subdued phrasing.
• •Balance Rebellion with Professionalism: While the tone is rebellious, it's not sloppy. Ensure all public-facing text is well-written and free of errors. This reflects the high level of musicianship and reinforces the brand's professionalism.
• •Emphasize the "Wall of Sound": The three-guitar setup is a unique selling proposition. Consistently reference the sonic power and complexity this brings to the music ("triple-guitar attack," "a wall of sound," "12-legged machine").
• •Speak Directly to the Community: Use inclusive language ("we," "us," "our") when announcing shows or thanking fans. Foster a sense of a tight-knit community of "misfits" and insiders. The tone should be confident and direct, not corporate.
• •Let the Music Do the Talking: While copy is important, it should always point back to the core product: the music and the live show. Use strong calls-to-action that encourage listening, watching, and attending. Keep copy concise and impactful.

Social Perception

Midwich Cuckoos are perceived by critics and fans as a talented and formidable force within the UK punk and metal scene. They are seen as a serious musical outfit with a unique sound distinguished by their three-guitar setup. Reviewers consistently praise their musicianship, intricate songwriting, and powerful live performances. While some critics have noted that their ambitious 22-track album "Death Or Glory" could have been more concise, the music itself is regarded as high-quality. The overall perception is that of a hard-working, professional band that delivers an intense and highly skilled musical product.

Copy Examples

• •They said three guitars was madness. We call it the frontline. 'Breach Protocol' is our new declaration of war on the quiet life. All riffs, no surrender. Link in bio to listen LOUD.
• •Engineered for the pit and built to last. This isn't just a t-shirt; it's your uniform. Featuring the '12-Legged Misfit' emblem, wear it like you mean it. 100% heavy cotton, 100% Cuckoos.
• •LONDON. We're coming home to tear it down. Expect a wall of sound, maximum energy, and zero apologies. The Voodoo Lounge won't know what hit it. Grab your tickets before they're gone. This will be mayhem.
• •Midwich Cuckoos are a 12-legged rock'n'roll, punk, and metal machine from London. We started as a project and became a sonic assault. We believe in the power of a triple-guitar attack and writing songs that hit like a punch in the face. Welcome to the nest.
• •New Tour Dates & A Taste of What's Next...