Brand Tone

passionate, authentic, and community-centric

Brand Values

• •Community
• •Passion for Fishing
• •Authenticity & Relatability
• •Local Expertise

Best Practices

• •Speak the Language: Continue using authentic fishing terminology and inside jokes. This builds credibility and community. Phrases like "mega bag," "dinks," and discussing specific lure types resonates with the target audience.
• •Champion the Community: Always highlight the local fishing community. Feature user-generated content, give shout-outs to tournament participants, and continue collaborating with local anglers on podcasts and videos.
• •Embrace the Grind: Don't just show the highlight reel. Continue sharing content about the challenges as in, the early mornings, the tough bites, the bad weather. This authenticity is a core brand asset.
• •Be Hyper-Local: While the name is "Midwest," the brand's strength is its deep connection to the Lake of the Ozarks. Lean into this expertise. Content should provide real, actionable advice for fishing that specific body of water.
• •Maintain a "By Anglers, For Anglers" Voice: Every piece of copy, from product descriptions to social media captions, should feel like it's coming from a passionate fisherman, not a marketing department. Keep the tone conversational, passionate, and direct.

Social Perception

The primary perception of the *current* Midwest Outdoor Experience brand is as a grassroots, fishing-focused entity deeply connected to the Lake of the Ozarks tournament scene. Customers and followers on social media view them as fellow anglers. The engagement is positive, with comments often sharing tips or excitement for upcoming tournaments. However, the brand's name recognition is significantly overshadowed by the Dayton-based festival, which could cause confusion for potential customers searching for them online. The brand is perceived as being for serious, passionate anglers rather than casual or multi-sport outdoor enthusiasts.

Copy Examples

• •(Instagram Post): Image: A close-up of a custom, hand-tied jig. Caption: "Frost on the dock, steam on the water. This is our season. Our new Ozark Craw jig is tied for one reason: to convince those lethargic winter bass that it's time to eat. Hand-tied right here in the Midwest. Get yours before you hit the water this weekend. #MidwestOutdoorExperience #BassFishing #LOTO #JigFishing #WinterBass"
• •(Website Banner): "More Than a Brand. We're Your Tournament Partner. From our Winter Series to the gear we design, we're right there in the boat with you. Shop the tackle that's winning on Lake of the Ozarks."
• •(Email Subject Line): "Struggling with the winter bite? So were we."
• •(TikTok Video Concept): Fast-cut video showing a foggy tournament start, a big fish being landed, and the weigh-in. On-screen text: "The grind is the best part." Caption: "Shout-out to all 39 boats that came out for Tournament 2. It was tough, but you guys are tougher. Who's ready for the next one? #BassTournament #FishingLife #LakeOfTheOzarks #FYP"
• •(Facebook Ad): "Tired of tackle that wasn't designed for our waters? So were we. Midwest Outdoor Experience was born on the banks of Lake of the Ozarks, and our gear is proven here. Shop local. Fish better. Click to see our newest custom baits."