Brand Tone

Passionate, Helpful, Community-Focused

Brand Values

• •Passion for Hobbies
• •Sharing Knowledge & Education
• •Quality and Curation
• •Community Support
• •Customer Accessibility
• •Family Business Ethos

Best Practices

• •Embrace the "Founder's Voice": Continue leveraging Haden's personal story and passion. Copy should sound like it's coming from a fellow experienced hobbyist who genuinely wants to help, not a faceless corporation.
• •Prioritize Educational Content: Whether it's blog posts, video collaborations, or social media tips, consistently offer valuable advice and insights related to model building, painting, and tool usage. This reinforces the "helpful expert" aspect of the brand.
• •Foster Community Interaction: Actively engage with comments and messages on social media. Continue collaborations and consider hosting Q&As or online workshops. Make customers feel like part of the "Midwest Hobby & Craft family."
• •Maintain Authenticity: Avoid overly corporate or salesy language. Keep the tone approachable, enthusiastic, and genuine. The "family-owned" aspect should come through in warm and sincere communication.
• •Be Consistent Across Platforms: Ensure that the helpful, passionate, and community-focused tone is evident on the website, in email communications, on social media, and in any collaborations. This builds a strong and recognizable brand identity.

Social Perception

Reputable Source, Community-Engaged, Specialized Niche, Supportive for Painters/Builders

Copy Examples

• •From our family workbench to yours! 👋 Dive into a world of creativity with model kits, paints, and tools hand-picked by a fellow enthusiast. Got questions? We're just a DM away! #MidwestHobbyAndCraft #Gunpla #ModelKits #FamilyBusiness
• •Remember the thrill of that first perfectly smooth coat of paint? I do! That's why I only stock airbrushes I trust for my own Gunpla builds. This model offers [Key Feature 1] and [Key Feature 2], making it great for both seasoned painters and those just starting their airbrushing journey. Let's build something amazing! - Haden
• •It all started with a love for model building and a desire to make learning new techniques easier for everyone. Midwest Hobby & Craft isn't just a store; it's a passion project to help you get the most out of your hobby. Join our community of builders! [Link to About Us]
• •Hey Builders! 👋 This week, Haden shares his top 3 tips for [Specific Modeling Technique] PLUS, get an exclusive look at new arrivals from Hobby Mio and Gunprimer. We're here to help you create your next masterpiece! Read more & Shop Now -> [Link]
• •Check out this incredible [Model Kit Name] build by @[CustomerHandle]! 🔥 We're blown away by the detail and passion. Thanks for sharing your masterpiece with the Midwest Hobby & Craft family! Tag us in your builds for a chance to be featured. #CommunityBuilds #CustomerSpotlight #HobbyLove