Brand Tone

Professional, Knowledgeable, Reliable, Trustworthy, Customer-Focused, Friendly, Practical, No-Nonsense, Experienced

Brand Values

• •Expertise
• •Customer Service
• •Quality
• •Value and Affordability
• •Reliability
• •Animal Welfare (Implicit)

Best Practices

• •Speak to Professionals: Use clear, direct language that addresses the specific needs and concerns of breeders, trainers, and kennel operators (e.g., animal performance, health, operational efficiency, cost savings).
• •Highlight Expertise and Experience: Consistently weave in the company's long history, the availability of veterinary advice, and the staff's knowledge.
• •Emphasize Personal, Reliable Service: Reinforce the message that customers will deal with 'real people' who are friendly and helpful. Use a confident but approachable voice.
• •Focus on Value and Solutions: Clearly communicate the benefits of bulk purchasing, quality products, and efficient delivery in solving the client's supply challenges.
• •Be Authentic and Down-to-Earth: Avoid overly corporate jargon. The tone should reflect a genuine passion for animal care combined with solid business acumen, aligning with their 'family atmosphere' and 'Midwest home' identity.

Social Perception

Respected within its Niche, Limited General Public Awareness, Trusted by Customers

Copy Examples

• •Headline: Fueling Champions & Supporting Professionals Since 1988. Body: For over 35 years, Midwest Greyhound Supply has been the trusted partner for professional dog breeders, trainers, and kennels. Get expert advice, premium bulk feeds, and essential health supplies delivered right to your door. We know animals, and we're here to help yours thrive.
• •Headline: Real Service. Real Savings. For Your Real Work. Body: Tired of automated menus? At Midwest Greyhound Supply, you connect with knowledgeable people who understand your needs. Benefit from our bulk pricing on top brands and keep your operation running smoothly and cost-effectively.
• •Headline: More Than Just Supplies – We're Your Partner in Animal Care. Body: With staff veterinarians and a team of experienced animal lovers, we offer more than just products. Midwest Greyhound Supply provides the expertise and reliable service you need to ensure the health and peak performance of your dogs, horses, and livestock.
• •Headline: Stock Up Smart: Quality Feeds & Kennel Supplies by the Pallet. Body: Maximize your efficiency and budget with Midwest Greyhound Supply. We offer convenient pallet pricing and direct shipping on a wide range of animal nutrition and kennel essentials. Focus on your animals; we'll handle the supply.
• •Headline: Your Source for Professional-Grade Animal Nutrition and Health. Body: From performance dog food to essential veterinary supplies, Midwest Greyhound Supply caters to the demanding needs of animal care professionals. Experience the difference our quality, value, and dedicated service can make.