Brand Tone

professional, helpful, and community-focused

Brand Values

• •Enhancing Independence and Quality of Life
• •Trust and Reliability
• •Customer Care & Personalized Service
• •Community Focus
• •Quality and Affordability
• •Expertise

Best Practices

• •Emphasize Expertise and Trust: Consistently use language that reflects knowledge, experience, and reliability. Highlight years in service and the "trusted expert" aspect.
• •Maintain a Helpful and Caring Voice: Write with empathy, focusing on the customer's needs and how the products/services can improve their lives. Use phrases that convey support and understanding.
• •Highlight Community Connection: Regularly mention the local areas served (Farmington Hills, Metro Detroit) to reinforce the image of a dedicated community partner.
• •Focus on Solutions and Independence: Frame product descriptions and benefits around how they help customers achieve greater independence and overcome challenges.
• •Be Clear and Informative: Provide straightforward information about products, services (like rentals and repairs), and pricing, avoiding overly technical jargon.

Social Perception

Midwest DME Supply aims to be perceived as a reliable, expert, and caring local provider of medical equipment. They want to be known for quality products, competitive pricing, and excellent customer service. The A+ BBB rating, despite not being accredited, is a positive indicator.

Copy Examples

• •Regain your freedom and live life to the fullest. At Midwest DME Supply, we provide expert advice and top-quality mobility solutions tailored to your needs. Visit our Farmington Hills showroom today!
• •Your independence is our priority. For over 20 years, Midwest DME Supply has been a trusted partner in the Detroit community, offering compassionate care and the latest in medical equipment. Let our family help yours.
• •Don't let mobility challenges hold you back. Discover a wide range of lift chairs, scooters, and wheelchairs at competitive prices. Our experienced team is here to guide you every step of the way.
• •Need medical equipment short-term? Our flexible rental options in Metro Detroit make it easy and affordable. Get the support you need, for as long as you need it.
• •Experience the Midwest DME Supply difference. We're more than just a supplier; we're your local experts committed to enhancing your quality of life with trusted advice and personalized service.