Tono de Marca

Friendly, Creative, and Passionate

Valores de Marca

• •Personalization & Creativity
• •Quality Craftsmanship
• •Community
• •Passion

Mejores Prácticas

• •Lead with Passion and Personality: Always infuse the copy with the enthusiastic and friendly tone that defines the brand. Use "we" and "us" to maintain a personal connection and share the excitement behind the products.
• •Emphasize "Custom" and "Personalized": These are the brand's strongest keywords. Every piece of copy should, where possible, highlight the collaborative and bespoke nature of the products. Use phrases like "made for you," "your design," and "bring your vision to life."
• •Use Engaging Questions: Encourage interaction on social media by asking for opinions, ideas, and preferences. This reinforces the community value and makes followers feel heard and involved.
• •Highlight Quality and Craftsmanship: Don't just show the products; talk about what makes them special. Use descriptive words like "handcrafted," "premium," "vibrant," and "durable" to communicate the value and care put into each item.
• •Maintain a Consistent Visual and Verbal Language: Use the brand's signature emojis (✨, 🫶🏼, etc.) consistently but not excessively to add warmth. Ensure the friendly, creative voice is present in everything from an Instagram caption to a customer service email.

Percepción Social

The perception of Midwest Creations among its customer base is highly positive, valuing quality and unique custom designs. The brand is seen as a small, creative business run by a passionate individual, fostering support and connection, especially through its community-centric approach. The main challenge is potential name confusion with other businesses.

Ejemplos de Copy

• •Your daily coffee just got a major glow-up! ✨ Introducing our new line of holographic glitter tumblers. Each one is handcrafted to catch the light and show off your unique style. Got a design in mind? DM us! Let’s create something magical together. 🫶🏼 #MidwestCreations #CustomTumbler #GlitterTumbler #HandmadeWithLove #YourVisionOurCreation
• •✨ EXCLUSIVE SNEAK PEEK! ✨ Hey, VIPs! You get the first look at our upcoming collection of fall-themed apparel! 🍂 Cozy sweaters, spooky season tees, and more are coming soon. What designs are you hoping to see? Drop your ideas in the comments below! 👇 #CommunityFirst #MidwestCreationsLLC #FallFashion #SneakPeek
• •More Than a Product. It's Your Story. At Midwest Creations, we handcraft personalized tumblers and apparel that are as unique as you are. Quality you can feel, creativity you can see. Let's bring your vision to life.
• •Subject: A Special Treat, Just For You! ✨ Hi [Customer Name], thanks for being part of the Midwest Creations family! As a thank you, we're giving you 15% off your next custom order. Whether it's a gift for a friend or a special tumbler for yourself, let's make it unforgettable. Use code CREATE15 at checkout! #Handmade #PersonalizedGifts #MidwestCreations
• •Wear your personality! Our ultra-soft, premium screen-print tees are the perfect canvas for your creativity. From inside jokes to team logos, we work with you to get the design just right. Made with passion and high-quality materials, this isn’t just a shirt—it’s a statement. Material: 100% Airlume combed and ring-spun cotton for a feel you'll love.