Tono de Marca

Community-Oriented and Supportive, Friendly and Approachable, Authentic and Passionate

Valores de Marca

• •Local Empowerment
• •Collaboration over Competition
• •Community Building
• •Unique and Quality Curation

Mejores Prácticas

• •Always Lead with "Community" and "Local": Every piece of copy should reinforce the core identity. Use phrases like "local artisans," "community of makers," and "support Grand Forks" to keep the mission front and center.
• •Tell the Vendors' Stories: Don't just sell products; sell the stories behind them. Regularly feature vendors on social media and the website. Share their passion, their process, and why they started their business. This builds an emotional connection with customers.
• •Use a "We" Tone: Write as a collective. Use "we" and "our community" to refer to the marketplace and its vendors together. This reinforces the collaborative value and makes customers feel like they are part of the group.
• •Create a Sense of Place: Emphasize the Grand Forks location. Mentioning the city and region fosters local pride and strengthens the bond with the target audience.
• •Maintain a Friendly, Conversational Voice: Keep the language approachable and warm across all platforms. Ask questions in social media captions, use positive and encouraging words, and write as if you're speaking to a friend or neighbor. This will ensure the brand remains authentic and inviting.

Percepción Social

A Hub for Local Discovery, Supportive of the Local Community, A Positive and Welcoming Shopping Experience

Ejemplos de Copy

• •Meet the maker behind [Vendor Name]! ✨ Every [Product] is crafted with so much passion right here in Grand Forks. When you shop at Midtown, you're not just buying a product; you're supporting a neighbor's dream. Come say hi and see their amazing work in person! #ShopLocalGF #GrandForksND #SmallBusinessSupport
• •Your Local Hub for Unique Finds. Over 40 Small Businesses Under One Roof. Shop with purpose, support your community.
• •Join us for our Local Makers Weekend! 🤝 We're celebrating the incredible talent of Grand Forks with live demos from our vendors, special promotions, and treats from [Food Vendor Name]. It’s more than shopping—it’s community. See you there!
• •New in the Marketplace: See What Your Neighbors Are Creating
• •Thank you for shopping small. Every purchase you make at Midtown Marketplace directly supports a local family, artist, and entrepreneur. You're the heart of our community.