Brand Tone

Vibrant & Youthful, Confident & Empowering, Approachable & Friendly, Aspirational yet Accessible, Authentic & Conscious

Brand Values

• •Modern Femininity
• •Ethical Craftsmanship
• •Individuality & Empowerment
• •Vibrant Living & Joy
• •Comfort & Quality
• •Indian Heritage with a Contemporary Twist

Best Practices

• •Embrace Vibrant & Evocative Language: Use words that reflect energy, color, and joy (e.g., "sparkle," "bloom," "radiant," "breezy," "vibrant").
• •Speak to Empowerment & Individuality: Frame fashion as a means of self-expression and confidence. Use empowering calls to action.
• •Maintain an Approachable & Authentic Voice: While aspirational, keep the language relatable. Share the story behind the brand and its Jaipur roots. Be transparent about ethical practices.
• •Highlight Key Values Consistently: Weave in terms like "ethically crafted," "modern femininity," "Jaipur-inspired," and "comfort" naturally across all communications.
• •Be Visually Consistent with Your Words: Ensure the tone of the copy aligns with the imagery used on the website and social media. If the visuals are bright and joyful, the copy should echo that.

Social Perception

Positively Received for Product Quality, Seen as Fashionable and On-Trend, Reliable, Good Value for Money, Emerging Brand with Potential

Copy Examples

• •Instagram Post (New Collection): Jaipur calling! 📞 Our new 'UDAAN' collection has landed, bringing vibrant hues and effortless style to your wardrobe. Ethically crafted for the modern you. Dare to express yourself? ✨ #MidsummerIndia #NewCollection #ModernFemininity #EthicallyMade #JaipurVibes
• •Product Description (Co-ord Set): Meet your new go-to for sunshine-filled days and balmy evenings. Our [Product Name] Co-ord Set, crafted from breathable [Fabric Type], blends comfort with contemporary chic. Designed in the heart of Jaipur, it's more than just an outfit – it's an expression of your unique sparkle. Own your story. Wear it your way. #ConsciousFashion #IndianContemporary
• •Website Banner (Homepage): Don't just dress. Express. Midsummer India – Ethically crafted, vibrantly designed. For the woman who writes her own rules.
• •Facebook Ad (Targeting women interested in ethical fashion): Tired of the ordinary? Embrace the vibrant. At Midsummer India, we create contemporary Indian wear that's as unique and empowered as you are. Thoughtfully designed in Jaipur, ethically crafted for a conscious closet. Discover your next favorite piece. Shop Now. [Link] #MidsummerIndia #EthicalFashion #EmpoweredWomen
• •Email Newsletter Subject Line: Hello Sunshine! ☀️ Fresh Styles from Jaipur Have Arrived + Feel Good Fashion Inside. (Body Snippet): Life's too vibrant for muted moments! Our latest drop is brimming with the joyful colours and easy-breezy silhouettes Midsummer India is known for. Each piece is thoughtfully designed and ethically crafted, so you can look amazing and feel great about your choices...