Brand Tone

The brand's tone is confident, edgy, sensual, and unapologetically indulgent. It's playful and community-oriented, using insider language and humor. The copy is direct and tantalizing, promising intense emotional and physical encounters with words like "dangerous," "forbidden," "obsession," and "punishment."

Brand Values

• •Escapism and Indulgence
• •Community
• •Author-Centric
• •Trope-Driven Storytelling
• •Quality within the Niche

Best Practices

• •Embrace "The Edge": Always use confident, slightly provocative language. Words like "sinful," "forbidden," "dark," "possessive," and "claim" should be staples in the vocabulary. The tone is not shy; it's bold and tantalizing.
• •Speak the Reader's Language: Use community-insider terms like "spicy," "smut," "book boyfriend," "alphahole," and specific tropes like "enemies to lovers" or "fated mates." This builds instant rapport with the target audience.
• •Focus on the Feeling, Not Just the Plot: Copy should evoke the intense emotional and physical experience of reading the book. Instead of saying "This is a romance novel," say "A story of all-consuming obsession that will leave you breathless."
• •Use a Clear Call to Action: Every piece of copy should guide the reader. Use direct, enticing calls to action like "Claim your alpha," "Enter the shadows," "Unleash your dark side," or "Find your next obsession."
• •Maintain Visual and Tonal Cohesion: The dark, sensual, and moody aesthetic of the website and Instagram should be reflected in the tone of all written content. The copy should feel like it belongs to the same world as the visuals Hyphen a world of midnight confessions and dangerous liaisons.

Social Perception

Midnight Romance Publishing is perceived as a reliable source for high-heat, trope-heavy dark romance, specializing in intense, steamy stories often involving dominant alpha males and paranormal elements. It is seen as a go-to publisher for specific niches like "dark romance" or "shifter romance" that consistently meets its target audience's expectations.

Copy Examples

• •Stop scrolling. Your new book boyfriend just dropped. He's a Wall Street mogul, a feral wolf, and he's just decided you're his. Think you can handle the bite? Our latest 'Big Bad Boss' novel is out now. Link in bio to claim your alpha. 🔥 #MidnightRomance #DarkRomance #WerewolfRomance #SpicyBooks
• •He's the villain they all warn you about. The one who owns the city, the shadows, and soon... you. Our 'Darkest Sins' collection is 20% off this week only. Give in to the temptation. #MafiaRomance #ForbiddenLove #VillainGetsTheGirl #SpicyReads
• •It's called having standards. Find your fire-breathing alpha in the Midnight Romance shop. 😉 #BookTok #DarkRomance #FatedMates #BookBoyfriend
• •Warning: This book may cause you to neglect all responsibilities. Ready for a weekend you won't forget? We've just released Alpha's Punishment, and the reviews are already 🔥. He's a banished wolf, she's the human who tempts him beyond reason. What happens when she breaks his rules? Let's just say you'll want to read with the door locked. Get your copy now.
• •Some heroines wait for a knight in shining armor. You know better. You know the real passion, the real obsession, comes from the man in the shadows. This mug is for you. Fuel your late-night reading sessions and declare your allegiance to the dark side. Because let's be honest... villains do it better.