Brand Tone

empowering, literary, celebratory, intellectual, and intimate

Brand Values

• •Amplification and Representation
• •Community and Support
• •Literary Excellence
• •Inclusivity and Global Reach
• •Resistance and Legacy

Best Practices

• •Center the Writer: Always make the writer the hero of the story, using words like "your voice," "your story," and "your journey" for a personal connection.
• •Use Empowering and Evocative Language: Employ words conveying dignity, strength, and artistry like "amplify," "celebrate," "legacy," "tapestry," and "illuminate".
• •Maintain a Literary Tone: Reflect high-quality literature, avoiding casual slang or corporate jargon. The tone should be intelligent, thoughtful, and passionate.
• •Emphasize Community and Connection: Highlight the supportive nature, using phrases like "join a community," "connect with readers," and "in this together".
• •Be Clear and Mission-Driven: Reinforce the primary purpose of celebrating and publishing Black women writers in every piece of copy.

Social Perception

Highly regarded as a vital and necessary literary institution, a prestigious platform for Black women writers, and a valuable resource for readers. Perceived as both a publisher and an educator, with its founder seen as the "magic behind" its "cozy corner" in the literary world. Its anthologies are celebrated for originality and contribution to genre.

Copy Examples

• •Your voice holds a world. Your story deserves a home. We are seeking short stories and essays that speak to the soul, challenge the narrative, and celebrate the vastness of our experiences. Share your world with us. Submit to midnight & indigo.
• •Introducing Issue 14: Resilience. Journey through tales of triumph, quiet strength, and the enduring power of the human spirit. Featuring 15 new voices that weave together a tapestry of what it means to endure and overcome. Discover the stories that connect us all. Now available in print and digital.
• •Unlock the story that only you can tell. Our 6-week online fiction workshop is designed to help you move from first draft to finished piece in a supportive, inspiring community of fellow Black women writers. Let's build your literary future, together.
• •Meet [Author Name], a voice that mesmerizes. In her essay, '[Essay Title],' she explores [theme] with a raw honesty that will stay with you long after the last word. Read her powerful work on midnightandindigo.com and discover why we need our storytellers.
• •More than a journal. We are a living archive. A celebration. A community. For over 400 storytellers, we have been a platform to be seen and heard. This is midnight & indigo—a space dedicated to the stories of Black women, for the world.