Brand Tone

Empathetic and professional for floral preservation services; playful, snarky, and whimsical for retail products. Overall, genuine, passionate, and personal.

Brand Values

• •Emotional Connection and Preservation of Memories
• •Artisanal Craftsmanship
• •Authenticity and Self-Expression
• •Inclusivity
• •Passion and Perseverance

Best Practices

• •Segment Your Tone: Clearly distinguish the tone for each side of the business. Use an empathetic, professional, and slightly formal tone for floral preservation inquiries and posts. For retail products, embrace the fun, snarky, and whimsical voice. The bridge between them is the consistent value of authentic, handcrafted quality.
• •Lead with the 'Why': Whether selling a preserved bouquet or a keychain, connect it to the brand's core values. A bouquet isn't just dried flowers; it's a "timeless memorial". A sticker isn't just vinyl; it's a badge of "self-expression" and humor.
• •Weave in the Founder's Story: Remind the audience that the brand is a "one-woman show". Mentioning Christine's background as a professional florist adds credibility and a personal touch that larger companies can't replicate. This builds trust and community.
• •Use Consistent Keywords: Integrate keywords naturally across all platforms. For preservation, use terms like "floral preservation," "wedding bouquet," "memorial," "keepsake," and "custom art." For retail, use "whimsical," "gothic," "snarky," "enamel pin," "stickers," and "artist-owned."
• •Maintain Visual and Verbal Synergy: Ensure the copy for social media posts perfectly matches the accompanying image or video. A beautiful, elegant shot of a preserved wedding bouquet should have heartfelt copy. A quirky flat-lay of snarky stickers should have a playful and witty caption. This alignment reinforces the brand's dual identity in a clear and effective way.

Social Perception

The brand is perceived as high-quality, trustworthy, artistic, and reliable. Customers highlight kindness and professionalism for floral preservation, and the products are seen as fun. The dual nature, offering both deeply meaningful keepsakes and fun accessories, is well-received.

Copy Examples

• •Your wedding bouquet is more than just flowers—it's a chapter of your love story. Let us preserve that chapter forever. With over 10 years of floral design experience, we handle your memories with the artistry and care they deserve. Tap to learn how we turn your beautiful blooms into timeless art.
• •It's me, hi, I'm the mama, it's me. For all the supervisors of the family circus and members of the Burnt Out Moms Club, we've got a sticker for that. Wear your chaos with pride. Shop our new collection of painfully relatable stickers now!
• •From wedding bouquets to memorial flowers, it's an honor to preserve your most precious moments. As a one-woman, LGBTQ+ owned business, every piece is crafted with passion, empathy, and a little bit of magic right here in our studio. Thank you for trusting us with your stories. #FloralPreservation #SmallBusiness #MadeWithLove
• •Embrace your inner magic. Our 'Celestial Garden' enamel pin features intricate silver details against a deep midnight blue, inspired by the mystery of a garden after dusk. Perfect for your favorite jacket, pin banner, or backpack. Artist-owned and designed for the dark and whimsical soul.
• •Still thinking about it? Whether you're looking to save a precious memory with our floral preservation service or just need a sticker that *gets* you, Midnight Dahlia Studio is here for it. Come back and find your piece of magic. Your cart is waiting!